SOURCE: Mall Networks

November 23, 2009 09:48 ET

Lucky Magazine Introduces New Fashion & Beauty Shopping Experience: Lucky Shopping

Lucky Magazine and Mall Networks Connect the Latest Fashions With Modern Online Comparison Shopping to Create New Shopping Destination Site

NEW YORK, NY and LEXINGTON, MA--(Marketwire - November 23, 2009) - Lucky magazine, the award-winning magazine about shopping and style, and Mall Networks, the leading provider of loyalty shopping solutions, have launched a new shopping experience that allows readers to browse the latest fashions and shop at more than 40 top fashion and beauty online retailers, representing more than 450 brands. Visitors to can search and compare thousands of products by category, brand, and price. Subscribers to Lucky magazine also get discounts and cash back of up to 25% at hundreds of merchants such as,, and through the Lucky Rewards program.

"Our readers come to Lucky magazine and for our carefully curated editorials and style advice, but until now our website has never truly been 'shoppable,'" said Mary Gail Pezzimenti, Web Director, Lucky magazine. "With Lucky Shopping, Lucky's hand-picked approach has combined with a more nuanced and informed integrated shopping experience."

Visitors to get more out of shopping with:

--  Daily editors' picks on clothing, accessories, and beauty product,
    plus features like: What's on Lucky editors' shopping lists, Shop the
    Latest Trends, Shop This Look: Street Style, and Celeb Shopping List
--  Special highlighted discounts from popular fashion and beauty labels
--  Users can share products with each other easily, through social media:
    Facebook, Twitter and even save to an Amazon Wish List
--  Comparison shopping between merchants, across thousands of select
--  Up to 25% in cash back to Lucky magazine subscribers for every dollar

"Lucky wanted a new, advanced and user-friendly shopping site for visitors who are fashion savvy and always looking for the hottest trends," said Ben Kaplan, COO, Mall Networks. "They also wanted a better way to engage visitors, and deliver a Lucky-branded shopping experience to users. With this new way to shop and earn rewards at, they are able to deliver on the brand promise of making shopping engaging and fashion accessible for Lucky readers."

About Lucky

Lucky, the award-winning magazine about shopping and style, showcases what to wear and how to wear it, making fashion and beauty fun and accessible. Since Lucky's launch in December 2000, circulation has gone from 500,000 to over 1.1 million, proving to be one of the most successful launches in Condé Nast history. For the latest news from Lucky, log on to

About Mall Networks

Mall Networks is the leading provider of loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 100 million consumers. Industry leaders including JPMorgan Chase, Delta, USAA, Best Buy, Upromise, and Verizon rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit

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