SOURCE: Luke Entertainment Group

January 16, 2008 09:10 ET

Luke Entertainment Group Hosts 3rd Annual Battle of the Stars National Championship

MIAMI, FL--(Marketwire - January 16, 2008) - Luke Entertainment Group ("LEG" or the "Company") (PINKSHEETS: LKEN) is pleased to announce the upcoming National Youth Football League 3rd Annual "Battle of the Stars" All-Star National Championship, January 18-20 in Miami, Florida.

The National Youth Football League, founded by Luther Campbell, is intended to provide a positive environment for underprivileged boys and girls across the nation to participate in football and cheerleading. The Battle of the Stars will feature various celebrity coaches including football stars Warren Sapp, Edgerrin James, and Chad Johnson, plus rappers Fat Joe, Rick Ross and Trick Daddy. The competition will involve 16 youth football all-star teams vying for the title of Best Youth Football Team in America.

The event will draw a number of celebrity supporters, who in the past have included Diddy, Nelly, Snoop Dogg, Fat Joe, Ja Rule, Irv Gotti, Vin Diesel, Sammy Sosa, and many more. Luke Entertainment Group will feature streaming video of the Battle of the Stars on its recently launched online media portal,

For more event details, including the event itinerary and further details, please visit:

About the NYFL

The National Youth Football League kicked off its inaugural season in August of 2006 in Miami, Florida. Founded by Luther Campbell, the league is intended to provide a positive environment for underprivileged boys and girls across the nation to participate in football and cheerleading. The league provides funding to its participating members to allow for the improvement of fields, facilities, computers, and equipment. The Orange Bowl Committee has proved to be a valuable partner to the NYFL in its inaugural year, providing over $100,000 in funding for the league. A portion of the proceeds from the Battle of the Stars will go to the NYFL, which will then be divided up amongst various programs. The NYFL is recognized by the IRS as a 501(c)3 foundation.

About Luke Entertainment Group

Luke Entertainment Group is a cutting edge entertainment company focused on using technology centric solutions, such as mobile, internet and streaming video to reach the current global audience. Luke Entertainment Group will leverage and integrate the existing Luke brand -- Luther Campbell's position as industry icon and new talent mentor -- and his creative talents to form a unique content creation and entertainment company. Luke Entertainment Group will also include a music division which will offer artists an opportunity to build their fan base globally. Luke Entertainment Group is built upon embracing current and emerging technology to communicate, entertain and embrace the new media customer.

About Luther Campbell

Miami's original bad boy, pop culture icon, and consummate businessman, Luther "Uncle Luke" Campbell, is one of the few American celebrities who has had an indelible impact on the worlds of rap music, sex, business, law, and politics simultaneously. Unlike other artists who have simply followed the movement, Luther Campbell is an originator, a man of many firsts. As the architect of Miami "bass" hip-hop, Campbell paved the way for Southern hip-hop to escalate from its regional popularity into a dominant musical force. Always a pioneer, Luther Campbell is the first Hip-Hop artist to take a company public.

Further Information

Shareholders and prospective investors are encouraged to visit Please call investor relations toll-free at 1-866-511-1147 to receive detailed information about Luke Entertainment Group.

Forward-Looking Statements

The foregoing press release may contain forward-looking statements, including statements regarding, among other things, about the expectation of Luke Entertainment Group's future business that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information. These forward-looking statements are based largely on the Company's expectations and are subject to a number of risks and uncertainties, certain of which are beyond the Company's control. Actual results could differ materially from these forward looking statements as a result of a variety of factors including, among others, the state of the economy, the competitive environment, and the Company's performance. In light of these risks and uncertainties there can be no assurances that the forward-looking statements contained in this press release will in fact transpire or prove to be accurate. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

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