SOURCE: Luke Entertainment Group

January 14, 2008 13:10 ET

Luke Entertainment Group Partners With VideoMix TV

Joint Venture to Bring Over One Million Viewers to

MIAMI, FL--(Marketwire - January 14, 2008) - Luke Entertainment Group ("LEG" or the "Company") (PINKSHEETS: LKEN) is pleased to announce its partnership with music television station, VideoMix TV.

VideoMix TV, an independent 24 hour music television network, reaches over one million viewers in three main markets: Tallahassee, FL; Knoxville, TN; and Hampton Roads, VA. The new partnership with Luke Entertainment Group will introduce current users to, where they can watch online streaming Hip-Hop, Reggae, R&B and Independent music video programming. In addition to expanding its consumer base, Luke Entertainment Group will benefit from a shared advertising revenue plan with VideoMix TV.

Created by Hip-Hop legend Luther Campbell, will serve as an interactive entertainment & social networking portal that offers consumers an extensive library of unique video content to watch, post, and download. Aspiring artists and entertainers will also be able to upload their own pictures, music, and video content, all while receiving the latest exclusive music videos and media content from VideoMix TV.

"We are very excited to add VideoMix TV's fan base to," says Victor Nappe, Luke Entertainment Group's CEO. "Our partnership with VideoMix TV and other outside entertainment media brands will help us strengthen our goal of becoming leaders in the online programming sector, and advance the Luke Entertainment Group brand."

About Luke Entertainment Group

Luke Entertainment Group is a cutting edge entertainment company focused on using technology centric solutions, such as mobile, internet and streaming video to reach the current global audience. Luke Entertainment Group will leverage and integrate the existing Luke brand -- Luther Campbell's position as industry icon and new talent mentor -- and his creative talents to form a unique content creation and entertainment company. Luke Entertainment Group will also include a music division which will offer artists an opportunity to build their fan base globally. Luke Entertainment Group is built upon embracing current and emerging technology to communicate, entertain and embrace the new media customer.

About VideoMix TV

VideoMix TV is a growing music television station servicing over one million viewers in three main markets: Tallahassee, FL; Knoxville, TN; and Hampton Roads, VA. VideoMix TV provides the latest music videos and related content, showcasing Hip-Hop, Reggae, R&B and Independent music. The station specializes in national and local advertising specific to the ethnically diverse, culturally progressive consumer in the coveted 12-28 year age demographic.

About Luther Campbell

Miami's original bad boy, pop culture icon, and consummate businessman, Luther "Uncle Luke" Campbell, is one of the few American celebrities who has had an indelible impact on the worlds of rap music, sex, business, law, and politics simultaneously. Unlike other artists who have simply followed the movement, Luther Campbell is an originator, a man of many firsts. As the architect of Miami "bass" hip-hop, Campbell paved the way for Southern hip-hop to escalate from its regional popularity into a dominant musical force. Always a pioneer, Luther Campbell is the first Hip-Hop artist to take a company public.

Further Information

Shareholders and prospective investors are encouraged to visit Please call investor relations toll-free at 1-866-511-1147 to receive detailed information about Luke Entertainment Group.

Forward-Looking Statements

The foregoing press release may contain forward-looking statements, including statements regarding, among other things, about the expectation of Luke Entertainment Group's future business that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information. These forward-looking statements are based largely on the Company's expectations and are subject to a number of risks and uncertainties, certain of which are beyond the Company's control. Actual results could differ materially from these forward looking statements as a result of a variety of factors including, among others, the state of the economy, the competitive environment, and the Company's performance. In light of these risks and uncertainties there can be no assurances that the forward-looking statements contained in this press release will in fact transpire or prove to be accurate. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

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