Lumonall, Inc.
OTC Bulletin Board : LUMN

November 28, 2007 13:24 ET

Lumonall, Inc. Hires aka Communications Associates

TORONTO, ONTARIO--(Marketwire - Nov. 28, 2007) - Lumonall, Inc. (OTCBB:LUMN), a global purveyor of photoluminescent (glow-in-the-dark) emergency signage and guidance systems, has announced that it has hired aka Communications Associates to handle its branding, marketing and communications needs.

The Toronto-based communications firm is a persuasive force, specializing in niche marketing, branding and strategic planning. "Our biggest hurdle right now is awareness," admits Mike Hetherman, President and COO of Lumonall, Inc. "We need a communications house that can get our message out there-reminding people that Lumonall™ safety products and solutions are the safest, logical choice for office buildings, schools, hospitals, homes... anywhere signs and safe passage are needed in an emergency."

High-performance and long use in Europe make Lumonall a strong proposition as it enters the emerging North American photoluminescent safety products market. The agency plans to make the most of these strengths, helping the brand to establish clear category leadership through strategic programs that will help disseminate the Lumonall name and reputation through third party channels.

About aka Communications Associates

aka Communication Associates has been helping businesses generate and leverage awareness since 1993. The company has long and substantial experience in the real estate development, building materials, financial services and gaming industries. Putting into practice a founding principle that every marketing assignment calls for a truly unique solution that looks to precedent only as example, aka develops strategically driven communications that respond to specific market conditions and product/service criteria.

In addition to marketing and branding, aka also provides corporate communications and public relations.

About Lumonall, Inc.

Lumonall, Inc. is a global supplier of innovative photoluminescent (PLM) products, with a current concentration on Exit Signs and Safety Way Guidance Systems (SWGS). A supplier of "green" products and solutions, Lumonall concentrates first and foremost on Safety, Environmental issues and Cost savings.

The Company has distribution partners covering a majority of North America. They include the Willis Group of Companies (, Designer Building Solutions (, Butler-Johnson Corporation (, Hallmark Building Supplies ( and Parksite, Inc. ( For distributor details and territories, please visit

Lumonall, Inc. leverages nearly 20 years of innovation and development in manufacturing, photoluminescent technology, and safety products. Using the company's proprietary PLM formulation, Lumonall intends to internationally market low cost, high performance photoluminescent Exit Signs and Safety Way Guidance Systems. The company's PLM formulation meets all current building code standards.

This release includes projections of future results and "forward-looking statements" as that term is defined in Sections 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although management believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.

Contact Information

  • aka Communications Associates Inc.
    Adam Sykes
    (416) 463-8913 ext. 225
    aka Communications Associates Inc.
    Mike Connell
    Director of Communications
    (416) 463-8913 ext. 230