April 19, 2010 18:41 ET Serves Up Better Home for Ning Members With Newly Launched Free, Custom Community Sites

Shake Up in Social Media Space Puts Spotlight on Lunch's New Create-Your-Own Content Site as a Better Alternative

LOS ANGELES, CA--(Marketwire - April 19, 2010) -  Lunch (, a social media website where members can create free, custom Communities on any topic, is encouraging displaced Ning members to try out its unique offering. Ning members can claim their personally branded website and customized URL at Communities on Lunch. Communities on Lunch (launched on March 12) offer a better experience than simply creating another group or web page, with easier, more robust, organized ways to share content. For the Ning users whose expectations were not being met enough to consider keeping their sites up, Lunch allows them to easily create a new site that is free, easy to manage and grow, and allows instant set-up.

Get Traffic & Connect to Relevant Audience

For those who've had trouble driving traffic and membership to their Ning site, Lunch will be a contrast in its ability to connect them to a relevant audience. Every Community on Lunch is browsable and part of the larger, integrated structure of Lunch's platform that covers any and every topic.

"Rather than being on an island in an isolated site that's closed off from finding fellow enthusiasts, Community Founders get exposure and visibility from having their page promoted throughout the global Lunch site," said J.R. Johnson, founder and chief executive officer. 

Lunch's proprietary Similarity Network connects people based on their commonalities, directing members with shared interests into relevant Communities. Every action taken on the Lunch platform, whether it's rating or reviewing a topic, or sharing a list or post, gets factored in to your Similarity Network. Rather than spreading across dozens of groups online, time spent in Communities on Lunch in one niche interest area actually builds out your network across all of your other interests. On Lunch, your love of border collies could lead you to a great new vegan recipe or even a video game.

Free Your Content

Communities on the Lunch platform are part of a collective powerhouse of diverse content, all of which is expertly optimized to be highly indexed by search engines. People frustrated over not showing up in Google because their content is lost in a message board or trapped in a lonely silo will benefit from Lunch's open format.

Get Organized

Noisy, inconsistent presentation means great content gets lost in distracting layouts and hard-to-follow message boards. Lunch's organized structure keeps every bit of valuable content tagged, sorted, and easily searchable. Communities on Lunch are presented in an easy to follow, clean format with built in curation and branding tools. Those who set up a Community will have a sense of a more Facebook-like experience, as opposed to a cluttered layout akin to MySpace. Communities on Lunch offer a "review site" format and integrate seamlessly with social distribution channels such as Facebook, Twitter, and Digg maximizing exposure for your branded community. The "LunchThis" bookmarklet is an easy tool to import any new topic of interest, as well as blog posts and photos.

As the Founder of your own interest-based Community you choose your customized URL and have complete administrative controls that help you communicate with your members simply and efficiently.

Most importantly, you have the unique ability to curate the conversation by choosing the topics and members to be included in your Community, as well as creating suggested review templates that help guide member contributions. This type of community management inspires a richer level of engagement among members resulting in a much higher caliber of content.

Get Started

To set up your own custom review website, simply visit: to claim your URL and get started. Browse unique Communities recently created, including Green Living, Chileheads, Strollerland, Modern Family Fans, Walt Disney World Fans, Broadway Musical Lovers, and California's Central Coast Wine Scene.

For general information about Lunch, please visit, Also, follow us on Twitter: @Lunch_com. For press inquiries, please contact

About Lunch
Lunch ( is a social media website where people share and discover genuinely useful information, connecting to others with common interests while uncovering common ground with those who may appear to be their total opposites. In March of 2010, Lunch released its biggest product expansion to date, Communities on Lunch, giving people the ability to create their own custom review websites for their personal passions. Fueled by curiosity, Lunch features reviews, lists and ratings created by members of the community, on almost any imaginable topic. From the latest TV show, to a politician, a charity, a baby stroller, or universal healthcare, it's a place for all interests. Launched in April 2009 by J.R. Johnson (former Founder and CEO of, which was acquired by Expedia in July 2008), Lunch's proprietary Similarity Network engine calculates commonalities in taste and opinions among the site's members. In 2009, Lunch began hosting 'Lunch for Good,' an event series bringing together innovators and thought-leaders in the tech and Internet space to discuss how to evolve the way people participate and interact online. For more information, please visit or send an email to

Feed your curiosity. Lunch.

Contact Information

  • Media Contact:
    Aunny De La Rosa
    Twitter: @aunnyd