SOURCE: Luke Entertainment Group

December 13, 2007 09:15 ET

Luther Campbell Announces the Luke Entertainment Group

Hip Hop Legend Takes Cutting Edge Entertainment and Sports Management Company Public

MIAMI, FL--(Marketwire - December 13, 2007) - Luther "Luke" Campbell is pleased to announce the creation of the Luke Entertainment Group ("LEG" or the "Company") (PINKSHEETS: LKEN), a multifaceted entertainment company that will be publicly traded on the NASDAQ pink sheets, effective immediately.

Luther Campbell, a longtime music industry veteran and leader of the popular 80s and 90s group 2 Live Crew, is the first Hip Hop artist to take a company Public and will serve as Chief Creative Officer.

Luke Entertainment Group offers consumers a host of entertainment options, including video tones and downloadable web content, online music, cutting edge online television programs and sports. The Company's strategy is to integrate the existing Luke brand and his creative talents with strong content and professional business management to take advantage of the explosive global mobile content market.

The Company's mission is to embrace emerging technologies such as the iPod, video phones, ringtones, downloadable web content, and increasingly popular online social networking platforms similar to that of and to create a profitable content creation and entertainment company.

Luke Entertainment Group will include a music division which will offer artists an opportunity to build their fan base globally. LEG intends to capitalize on the rapidly growing marketplace for independent distribution and sale of artist content, and plans to effectively utilize the Internet to successfully market and distribute high quality music and video content around the globe. Users can buy and download content through LEG's own social networking platforms.

Additionally, the Company will have a sports marketing division which will manage the careers of professional athletes. LEG will use traditional and non-traditional marketing formats to help its athletes create and develop strategic endorsement and branding opportunities throughout their playing careers and beyond.

Victor Nappe will serve as CEO and oversee day to day operations for Luke Entertainment Group. Nappe is a high-tech entrepreneur, founding several companies, consulting for numerous Fortune 500 firms, and chairing on numerous e-commerce advisory boards. He also appears as a technology, sales and marketing expert on several broadcasting stations. Mr. Nappe created the world's first patent pending payments processing and clearing network, enabling internet purchases, like online music, through the use of prepaid cards. Further, Mr. Nappe was the Director of E-Commerce for Apple Computer's AES division -- the enterprise software and professional services division of Apple Computer.

"Luke Entertainment Group going Public is an important milestone for Hip Hop music," said Luther Campbell, Luke Entertainment Group's Chairman of the Board. "Luke Entertainment Group will be an example of the influence Hip Hop music has on the economy and how our culture directly impacts technology and consumer spending. This will also serve as an opportunity for me to teach the Hip Hop culture the power of investing, as many people are probably unfamiliar with Wall Street and how it can help improve your long term wealth."

About Luke Entertainment Group

Luke Entertainment Group is a cutting edge entertainment company focused on using technology-centric solutions, such as mobile, internet and streaming video to reach the current global audience. Luke Entertainment Group will leverage and integrate the existing Luke brand -- Luther Campbell's position as industry icon and new talent mentor -- and his creative talents to form a unique content creation and entertainment company. Luke Entertainment Group is built upon embracing current and emerging technology to communicate, entertain and embrace the new media customer.

About Luther Campbell

Miami's original bad boy, pop culture icon, and consummate businessman, Luther "Uncle Luke" Campbell, is one of the few American celebrities who has had an indelible impact on the worlds of rap music, sex, business, law, and politics simultaneously. Unlike other artists who have simply followed the movement, Luther Campbell is an originator, a man of many firsts. As the architect of Miami "bass" hip-hop, Campbell paved the way for Southern hip-hop to escalate from its regional popularity into a dominant musical force.

Further Information

Shareholders and prospective investors are encouraged to visit Please call investor relations toll-free at 1-866-511-1147 to receive detailed information about Luke Entertainment Group.

Forward-Looking Statements

The foregoing press release may contain forward-looking statements, including statements regarding, among other things, the expectation of Luke Entertainment Group's future business that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information. These forward-looking statements are based largely on the Company's expectations and are subject to a number of risks and uncertainties, certain of which are beyond the Company's control. Actual results could differ materially from these forward looking statements as a result of a variety of factors including, among others, the state of the economy, the competitive environment, and the Company's performance. In light of these risks and uncertainties there can be no assurances that the forward-looking statements contained in this press release will in fact transpire or prove to be accurate. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

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