SOURCE: Erge Designs

Erge Designs

November 24, 2009 10:00 ET

Luxury Cotton Basics Line Erge Reinvigorates Online Shopping With the Official Launch of Their E-Commerce Site

LOS ANGELES, CA--(Marketwire - November 24, 2009) - Los Angeles based luxury basics line Erge Designs announces the launch of the brand's recently renovated site, offering an exclusive selection limited edition styles at

In the short few years since its inception, Erge has become a favorite among A-list department stores and specialty retailers in the US, including Fred Segal, M. Frederic and Planet Blue. The innovative basics line is anything but basic with original prints, styles bodies and graphics, attracting the likes of Hollywood's biggest stars. The newly renovated e-commerce site is nothing short of a comfortable and effortless shopping experience that is synonymous with the brand's carefree identity.

Celebrity support for Erge has been overwhelming: Jennifer Aniston, Jessica Alba, Shenae Grimes, Tori Spelling and Malia Obama are just a few of Hollywood's heavy hitters seen wearing the brand's popular styles. With colors and prints ranging from brights to muted tones, shoppers will be able to purchase all of their favorite styles online.

Recently covered in national publications such as OK!, InTouch, LA Times, and Seventeen, Erge joins the ranks of superior online retailers by offering their most popular styles at the affordable price range of $26.00-$100.00 at For more information please contact Emily See-Winder at or 323.463.3160.

About Erge Designs

ERGE was founded in 2006 by owners David Keeton and Francis Quijada. Since then, ERGE has skyrocketed to the top of the fashion scene. It is inspired by young individuals with a highly creative fashion style. ERGE is proud to be manufactured in the USA and is made of the highest quality cotton for supreme comfort. ERGE believes giving back to the community is what makes a company worth-while and is a dedicated supporter of non-profit organization Heifer International.

Additional information about ERGE can be found at

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