SOURCE: Luxury Institute

November 08, 2007 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank the Best Consumer Publication Websites: Scientific American, Gourmet and Bon Appétit

NEW YORK, NY--(Marketwire - November 8, 2007) - High net-worth consumers rated Scientific American the magazine with the best consumer website in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute ( Respondents cited Scientific American's website as "the authority" on recent events and breakthroughs and lauded the website's concise format. The brand scored higher with men than women and with respondents with a net-worth of $5M+. Gourmet magazine and Bon Appétit's websites ranked second and third, respectively.

"Print publication websites have become extremely important to wealthy consumers since these consumers use the web extensively for research and entertainment," said Milton Pedraza, CEO of the Luxury Institute. "This year we decided to ask wealthy consumers to rate the publications and websites separately since the two can deliver very different experiences. As always, our purpose is to provide the publications, their agencies and luxury providers with an objective guide to which publication websites are the leaders in the space, as rated by high net-worth consumers."

Following are the 15 consumer websites that were rated (in alphabetical order):

1.   Architectural Digest
2.   Bon Appétit
3.   Condé Nast Traveler
4.   Esquire
5.   Food and Wine
6.   Gourmet Magazine
7.   National Geographic Traveler
8.   New York Magazine
9.   Scientific American
10.  The New York Times
11.  The New Yorker
12.  Travel and Leisure
13.  Vanity Fair
14.  Vogue
15.  Wine Spectator

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1681 wealthy American consumers, with an average income of $293K and average net worth of $2.9 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

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