SOURCE: Luxury Institute

November 06, 2007 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank the Best Consumer Publications: Wine Spectator, National Geographic Traveler and Saveur

NEW YORK, NY--(Marketwire - November 6, 2007) - High net-worth consumers rated Wine Spectator the best consumer publication in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Wine Spectator's reviews of wine, hot spots and wealth of information on new wines, make it the "bible of wine," one respondent commented. National Geographic Traveler and Saveur ranked second and third, respectively.

"The Consumer Publications category has never been more competitive," said Milton Pedraza, CEO of the Luxury Institute. "Yet, which publications are the true subject-matter experts? Which have the most relevant content? The most appropriate advertising? The best production quality? Which are most recommended, and why? We let high net-worth consumers, who are the best prospects for these publications, decide. And, we use independent panels and analysts to tabulate our survey results so we can deliver impartial insights on brand rankings. In a transparent world, where commoditization is rampant, engendering the highest level of trust is the killer app of any entity that seeks to serve the marketplace."

Following are the 34 consumer publications that were rated (in alphabetical order):

1.  Architectural Digest               18. Robb Report
2.  Bon Appetit                        19. Saveur
3.  Cigar Aficionado                   20. Scientific American
4.  Coastal Living                     21. Southern Accents
5.  Condé Nast Traveler                22. Tennis
6.  Departures                         23. The New York Times
7.  Elle Decor                         24. The New Yorker
8.  Esquire                            25. Town and Country
9.  Food and Wine                      26. Traditional Home
10. Golf Digest                        27. Travel and Leisure
11. Golf Magazine                      28. Travel and Leisure Golf
12. Gourmet Magazine                   29. Vanity Fair
13. Islands                            30. Veranda
14. Men's Vogue                        31. Vogue
15. Metropolitan Home                  32. W
16. National Geographic Traveler       33. Wine Spectator
17. New York Magazine                  34. Yachting

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1681 wealthy American consumers, with an average income of $293K and average net worth of $2.9 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.luxuryboard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.luxuryinstitute.com.

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