SOURCE: Luxury Institute

November 27, 2007 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank the Most Prestigious Business Publications: The Wall Street Journal, Morningstar and The Economist

NEW YORK, NY--(Marketwire - November 27, 2007) - High net-worth consumers rated The Wall Street Journal the most prestigious business publication in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute (

Respondents commented that The Wall Street Journal has great editorial, strong financial market coverage and accurate information. Morningstar and The Economist were ranked second and third, respectively. Included in this LBSI survey are results of what effect wealthy consumers think Rupert Murdoch's acquisition of The Wall Street Journal will have on the brand.

"Business publications have had a challenging year," said Milton Pedraza, CEO of the Luxury Institute. "In a world of declining print subscribers, it is critically important to get feedback from wealthy consumers as to how they rate business publication brands on areas including: domain expertise, relevance of content, advertising and production value. Our independent surveys facilitate a candid, constructive and quantitative dialogue between high net-worth consumers and business publications that serve them. There is no better way to provide feedback than ratings and rankings accompanied by comments from consumers who will or will not recommend a brand."

Following are the 19 business publications that were rated (in alphabetical order):

     1.  Barron's                     11. Kiplinger's Personal Finance
     2.  Business Week                12. Money
     3.  Entrepreneur                 13. Morningstar
     4.  Fast Company                 14. Portfolio
     5.  Financial Times              15. SmartMoney
     6.  Forbes                       16. The Economist
     7.  Fortune                      17. The New York Times
     8.  Harvard Business Review      18. The Wall Street Journal
     9.  Inc.                         19. The Washington Post
     10. Investor's Business Daily

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 2,577 wealthy American consumers, with an average income of $358K and average net worth of $3.9 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

Contact Information