SOURCE: Luxury Institute

December 06, 2006 11:00 ET

Luxury Institute Survey: High Net Worth Consumers Rank the Top Deluxe Table Wines, Ferrari-Carano, Sterling Vineyards, and Sonoma-Cutrer

NEW YORK, NY -- (MARKET WIRE) -- December 6, 2006 -- According to the Luxury Institute's Luxury Brand Status Index (LBSI) survey of Deluxe Table Wines ($10 to $13.99 per bottle), Ferrari-Carano is the overwhelming winner. The brand ranks first for the overall LBSI and all of its component indices: consistently superior quality, uniqueness and exclusivity, consumed by people who are admired and respected, and making consumers feel special across the entire experience. It is the most recommended brand by a wide margin, and the one deemed most worthy of a significant price premium. Wealthy consumers familiar with the brand cite its consistently high quality and excellent taste. Ferrari-Carano provides "value in all varietals categories."

Sterling Vineyards is the second-highest ranking brand for overall LBSI among the 13 deluxe table wine brands surveyed, and rates above average for all component indices and outcome metrics. Respondents who recommend the brand above others state that Sterling Vineyards offers "consistently good quality wine at an affordable price." Sonoma-Cutrer ranks third for overall LBSI, significantly above average for three of the four component indices that make up the LBSI.

Thirteen leading brands were rated, including: Ferrari-Carano, Greg Norman Estates, Guenoc, J. Lohr Estates, La Crema, Marques De Riscal, Robert Mondavi Winery, Rodney Strong, Santa Margherita, SIMI, Sonoma-Cutrer, Sterling Vineyards, and Toasted Head.

"There are many wine ratings in the marketplace, but none ask the most important constituents, high net worth consumers, to rate brands on their most important criteria," said Milton F. Pedraza, CEO of the Luxury Institute. "This survey captures the collective wisdom of wealthy wine consumers in a peer review-based methodology that consumers tell us they prefer by a factor of 100 over other ratings methods. The Luxury Institute continues to deliver more luxury goods and services brand ratings based on independent, impartial surveys that facilitate the dialogue between consumers and the luxury goods and services brands which serve them."

A nationally representative sample of 1,200 wealthy consumers, who have consumed or purchased alcoholic beverages in the past six months, was surveyed online. Respondents had an average household income of $340k and average net worth of $2.7m. Survey results are weighted to match the demographic and net worth profile of the same audience according to the latest Survey of Consumer Finances from the Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and objective ratings and research institution that is the trusted and respected voice of the high net worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net worth consumer rankings and ratings of luxury brands, and best practices. Publications include the monthly Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys and the Luxury Consumer Experience Index surveys. To reach the Luxury institute, please call 646-792-2669, or go to

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