SOURCE: Luxury Institute

October 01, 2007 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rank the duPont Registry, Luxuryrealestate.com and Luxury Collections the Most Prestigious Real-Estate Brands

NEW YORK, NY--(Marketwire - October 1, 2007) - High net-worth consumers rated the duPont Registry of Fine Homes the most prestigious real-estate company in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Luxuryrealestate.com and the Luxury Collections were rated second and third, respectively.

The duPont Registry was ranked highly for offering unique and exclusive properties and being a real-estate company that is used by people who are admired and respected. In addition, they were the real-estate company that consumers are most likely to recommend to people they care about. One proponent of the brand states: "If you want to view the best homes, duPont lists the best."

"The Internet has dramatically transformed the luxury real-estate industry and the real-estate downturn will only accelerate that trend," said Milton Pedraza, CEO of the Luxury Institute. "Today highly educated and tech-savvy wealthy consumers are looking for real-estate solutions, not just brokers. The luxury real-estate aggregators, networks and marketplaces that allow consumers to find the right properties, and the right providers, all on one site, dominate the luxury real-estate landscape. To wealthy consumers embarking on a home purchase, or sale, aggregator brands are as important, and better rated that brokerage brands. If you are a broker, you need to factor that into what flags you choose to fly. As the 'voice of the high net-worth consumer' the Luxury Institute ensures that its surveys are impartial, objective and independent, for the benefit of wealthy consumers and their trusted luxury providers.


Following are the 16 real estate companies that were rated (alphabetical order):

1.   Century 21 Fine Homes and Estates
2.   Christie's Great Estates
3.   Coldwell Banker Previews International
4.   Corcoran Group
5.   duPont Registry of Fine Homes
6.   International ERA Collection
7.   GMAC Elegant Homes
8.   Luxury Portfolio
9.   Luxuryrealestate.com
10.  Prudential Real Estate
11.  RE/MAX
12.  Realtor.com
13.  Sotheby's International Realty
14.  The Luxury Collections
15.  Unique Homes
16.  Weichert Capital Properties and Estates

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1500 wealthy American consumers, with an average income of $329K and average net worth of $3.4 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.luxuryboard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.luxuryinstitute.com.

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