SOURCE: Luxury Institute

January 08, 2008 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rate Grand Marnier the Most Prestigious Cognac/Liqueur

NEW YORK, NY--(Marketwire - January 8, 2008) - High net-worth consumers rated Grand Marnier the most prestigious Cognac/Liqueur in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute ( One respondent said Grand Marnier is "consistently a high quality product" and "the best orange liqueur ever." The brand had the highest score across-the-board for all LBSI components and outcome metrics.

"The Cognac/Liqueur category is one of the most sophisticated, yet one of the most confounding for consumers, with many great choices available," said Milton Pedraza, CEO of the Luxury Institute. "Our impartial surveys are conducted with independent panels, and the results are tabulated by external analytical experts. This ensures a level of transparency and objectivity that has earned us the trust of consumers, the industry and the media. We strive continuously to earn and reinforce the trust that allows us to facilitate a constructive dialogue between wealthy consumers and great luxury brands via our impartial ratings surveys."

Following are the 12 cognac/liqueurs that were rated (alphabetical order):

      1.  Baileys              7.  Drambuie
      2.  Chambord             8.  Grand Marnier
      3.  Chartreuse           9.  Hennessy
      4.  Cointreau            10. Kahlua
      5.  Courvoisier          11. Martell
      6.  Di Sarrono           12. Remy Martin

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,760 wealthy American consumers, all of whom consumed alcoholic beverages in the past six months, with an average income of $346K and average net worth of $3.8 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

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