SOURCE: Luxury Institute

January 07, 2008 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rate Macallan the Most Prestigious Scotch

NEW YORK, NY--(Marketwire - January 7, 2008) - High net-worth consumers rated Macallan the most prestigious scotch in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute ( One respondent said, "Macallan is possibly the best blended scotch I have had." Others commended its smoothness.

"Scotch is one of the oldest and most prolific spirits categories," said Milton Pedraza, CEO of the Luxury Institute. "While so-called 'expert' recommendations abound in this category, discerning high net-worth consumers tell us that their most trusted source is their peers. Our impartial quantitative surveys are conducted with independent, unbiased consumer panels; the results are tabulated by independent, unbiased third-party analytical experts to ensure a level of twenty-first century transparency that has earned us the trust of consumers, the industry, and the media. We strive to maintain that trust every day."

Following are the 11 scotch brands that were rated (in alphabetical order):

          1. Chivas Regal             7.  Lagavulin
          2. Dewar's                  8.  Laphroaig
          3. Glenfiddich              9.  Macallan
          4. Glenlivet                10. Oban
          5. Glenmorangie             11. Talisker
          6. Johnnie Walker Black

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,760 wealthy American consumers, all of whom consumed alcoholic beverages in the past six months, with an average income of $346K and average net worth of $3.8 million, was surveyed online. Survey results are weighted to match demographic and net-worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

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