SOURCE: Luxury Institute

January 09, 2008 11:00 ET

Luxury Institute Survey: High Net-Worth Consumers Rate Woodford Reserve the Most Prestigious Whiskey

NEW YORK, NY--(Marketwire - January 9, 2008) - High net-worth consumers rated Woodford Reserve the most prestigious whiskey in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute ( Respondents said Woodford Reserve is "an uncommon brand with great quality," "has excellent flavor" and "is classy." The brand had the highest scores for superior quality, exclusivity and willingness to recommend.

"Through our impartial and independent surveys we facilitate a candid, dialogue between high net-worth consumers and leading luxury goods and services brands that wish to serve them well," said Milton Pedraza, CEO of the Luxury Institute. "The Whiskey category LBSI is another example where high net-worth consumers are the ultimate guides, helping their peers make informed consumption decisions for the benefit of consumers and luxury brand providers alike."

Following are the 12 whiskey brands rated (alphabetical order):

1. Bakers                        7. Jack Daniels Single Barrel
2. Blantons                      8. Jameson 1780
3. Bookers                       9. Knob Creek
4. Buffalo Trace                10. Maker's Mark
5. Bushmill's 10 Year Old       11. Wild Turkey Rare Breed
6. Crown Royal Reserve          12. Woodford Reserve

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,760 wealthy American consumers, all of whom consumed alcoholic beverages in the past six months, with an average income of $346K and average net worth of $3.8 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve Board.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

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