SOURCE: Lyric Jeans, Inc.

October 03, 2007 07:03 ET

Lyric Culture Opens Texas and Minneapolis Showrooms to Expand Sales in South and Mid-West Territories

LOS ANGELES, CA--(Marketwire - October 3, 2007) - Lyric Jeans, Inc. (PINKSHEETS: LYJN), a cutting-edge, lyric-inspired rock n' roll clothing company, has retained the Remedy Showroom located in World Trade Center's Fashion Center in Dallas, Texas, and Apparel & Associates in Minneapolis, Minnesota, to spearhead southern and mid-west sales for its premium brand Lyric Culture.

Remedy Showroom specializes in taking up-and-coming brands and building them through a retail client base of over 450 specialty stores. In addition to Lyric Culture, they carry !iT Jeans, Hype, Mek Denim and others and have featured European lines, such as Fornarina, and fashion forward lines like Covet from Canada. Remedy partners Mark Meyers and Stephanie Godfrey have been involved with the sales of such successful apparel lines as Calvin Klein and BCBG Mens, to name a few.

Apparel & Associates is a multi-line young contemporary sales agency in Minneapolis, Minnesota, operated by Robin Bazil and Autumn Thayer. The showroom has represented brands such as Edwin Jeans, Marithe Francois Girbaud, JNCO and Fender to name a few.

"We continue to expand sales domestically and establish Lyric Culture as the number one premium rock n' roll lifestyle brand," said Hanna Rochelle Schmieder, President of Lyric Jeans, Inc. "We are thrilled to have fashion industry veterans like Remedy Showroom and Apparel & Associates join our team and look forward to growing our sales in the southern and mid-western states through their expertise," she continued.

"Lyric Culture takes music inspired apparel to a whole new level and gives the consumer an education in the process," said Mark Meyers. "Every time we show the line we all start singing! You can't help it, it's contagious," he continued.

About Lyric Jeans: Lyric Jeans is a rock n' roll lifestyle brand that incorporates lyrical content on apparel and accessories. The company has established licensing deals with the largest music publishing companies in the world including Universal, Sony/ATV, Warner Chappell, EMI and BMG. The company currently produces Lyric Culture, a music driven premium clothing line which embodies words made famous by such legendary artists as The Beatles, Lynyrd Skynyrd, Marvin Gaye, Janis Joplin, David Bowie and others on premium screen-print T-shirts, denim, leather jackets, shorts, skirts, corsets and accessories. Lyric Jeans recently entered into a licensing agreement with FremantleMedia, for an "American Idol" co-branded apparel line for juniors and girls.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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