SOURCE: Lyric Jeans, Inc.

August 07, 2006 07:13 ET

Lyric Jeans to Use "Heart" Songs in Collection

LOS ANGELES, CA -- (MARKET WIRE) -- August 7, 2006 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN), a cutting-edge premium clothing company, today announced a licensing deal with Universal Music Publishing Group for the songs of legendary musicians/songwriters Ann and Nancy Wilson of Heart. The company plans to use songs like "Barracuda," "Crazy on You" and "Magic Man" as inspiration for several pieces in its denim collection.

Lyric Jeans is a music driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Jeans employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.

"Heart's songs have touched so many people for so many years and we're excited to be able to bring their words to life through fashion," said Hanna Rochelle Schmieder, President of Lyric Jeans.

Heather Brown, Senior Director, Marketing & Communications, Universal Music Publishing Group, commented, "Ann and Nancy Wilson are synonymous with great songs. We are proud to seek out creative opportunities for our artists and songwriters and believe lyric merchandising is the next logical step in bringing new merchandising revenues to our artists. This program will utilize Ann and Nancy Wilson's expansive music publishing song catalogs in collaboration with Lyric Jeans, and their hand-selected team of designers, to interpret the artistic vision and lyrics of Heart in a way that tells their story through their own songwriting and lyrics."

About Lyric Jeans

Lyric Jeans is the innovator and manufacturer of premium denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, Lyric Jeans utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform. The company's strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trend-setters. www.lyricjeans.com

About Universal Music Publishing Group

With 47 offices in 41 countries worldwide, Universal Music Publishing Group (UMPG) is part of the Universal Music Group and one of the industry's largest global music publishing operations. Owning or administering more than 1 million copyrights, UMPG's writers and catalogs include such artists as: U2, Elton John, 50 Cent, Mariah Carey, Ciara, Dave Grohl, Prince, Diana Krall, Ludacris, Godsmack, Ice Cube, Vanessa Carlton, Mary J. Blige, The Corrs, Eve, Musiq, Jill Scott, Brian McKnight, No Doubt, Blink-182, 3 Doors Down, Beastie Boys, Anastacia, Fatboy Slim, DMX, Gloria and Emilio Estefan, Paul Simon, the catalog of Henry Mancini, among many others. For more information, visit: www.umusicpub.com.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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