MADD Canada

MADD Canada

September 15, 2009 09:02 ET

MADD Canada Debuts New Multi-Media Show for Students in Oakville, ON

Wasted is MADD Canada’s intense new High School Multi-Media Assembly Program to educate students about the dangers of impaired driving

Attention: Assignment Editor, City Editor, News Editor, Photo Editor OAKVILLE/ONTARIO/MEDIA ADVISORY--(Marketwire - Sept. 15, 2009) - Young people never think a road crash will happen to them, but the numbers tell a different story. Road crashes are the number one cause of teen death in Canada and alcohol is a factor in 45% of those crashes. Young drivers are over-represented in road crashes due to inexperience, immaturity and the fact that two out of five teens killed on the road have been drinking.

MADD Canada is seeking to reverse that trend and reduce the number of young people being killed and injured on our roads with its 2009-2010 High School Multi-Media Assembly Program. With the support of the Allstate Insurance Company of Canada, this dynamic multi-media show speaks to students about the dangers of impaired driving and explores how they can make safe and responsible decisions.

This year's show, titled Wasted, will be screened for students, staff and special guests at White Oaks Secondary School in Oakville on September 17.

Media are welcome to join students, staff and special guests for this special screening of Wasted:

Date: Thursday, September 17, 2009
Time: 10 a.m.
Location: White Oaks Secondary School, 1330 Montclair Ave., Oakville, ON, L6H 1Z5
Tel: 905-845-5200

MADD Canada National President Margaret Miller; Allstate representative Saskia Matheson; and members of the school staff and student body will be available to speak with media about the program.

NOTE TO MEDIA OUTSIDE GREATER TORONTO AREA:
Interview opportunities are available with MADD Canada spokespeople about the annual launch of this national campaign. Please contact MADD Canada for details and to find out when Wasted will be visiting your community.

The screening marks the official start of a 10-month tour to deliver Wasted to high schools across the country. With the continued support of the Allstate Insurance Company of Canada and its other sponsors, MADD Canada plans to deliver its High School Multi-Media Assembly Program to 1 million students during the current school year.

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/For further information: Deb Kelly, MADD Canada at 905-829-8805 or 1-800-665-6233, ext 240/ IN: EDUCATION, SOCIAL

Contact Information

  • Deb Kelly, Communications Manager, MADD Canada
    Primary Phone: 905-829-8805 ext. 240
    Toll-Free: 800-665-6233