MADD Canada

MADD Canada

June 11, 2007 09:05 ET

MADD Canada's Outreach to Victims Supported by Ontario Government

New TV PSAs will inform victims of impaired driving of comprehensive services and support available for them

Attention: News Editor, Government/Political Affairs Editor OAKVILLE, ONTARIO--(Marketwire - June 11, 2007) - Mothers Against Drunk Driving (MADD Canada) was the recipient of a $66,500 grant from the Ontario Government's Community Grants Program to be used for the production of two television public service announcements (PSAs) for Ontario audiences.

The new PSAs will reach out to victims of the crime of impaired driving to inform them of MADD Canada's comprehensive services and support of victims and a second PSA will recruit new volunteers for the organization's Victim Services.

"With these PSAs, we will be promoting our services directly to victims," says Andrew Murie, MADD Canada's Chief Executive Officer. "The TV announcements will increase awareness, so that when tragedy strikes, victims will know that MADD Canada is here to help them with many of the issues they will face. Also, we will use this opportunity to recruit new volunteers who want to support victims - their families and friends - whose lives are forever changed because of an impaired driving crash."

"We thank Attorney General Michael Byrant and the Ontario Government for providing a helping hand and ensuring we can reach out to more Ontarians and support victims in an effective way," says Mr. Murie.

The victim support PSAs will be developed this summer and distributed in the fall to Ontario TV stations, as well as college and university stations. MADD Canada will be encouraging broadcast media to air the announcements through the next two years. The PSAs will also be featured on the organization's website - www.madd.ca.

"I want to commend Mothers Against Drunk Driving for developing a carefully thought out project to help train more volunteers, enabling the organization to reach out to more innocent victims of impaired driving," said Attorney General Michael Bryant. "The McGuinty government is proud to support this important project."

Impaired driving is the number one cause of criminal death in Canada and the Province of Ontario has the highest number of deaths caused by impaired driving in the country. Through its 33 local Ontario Chapters and Community Leaders, Mothers Against Drunk Drivings fights impaired driving and supports the victims of this violent crime throughout the Province.

The Ontario Government's Community Grants Program provides funding to community-based organizations to support projects that assist victims.

For more information about MADD Canada's PSAs and media campaigns, visit
http://www.madd.ca/english/research/media.html

/For further information: www.madd.ca/ IN: SOCIAL, OTHER

Contact Information

  • Andrew Murie, Chief Executive Officer
    Primary Phone: 800-665-6233 ext. 224
    E-mail: amurie@madd.ca