Bacardi-Martini Ltd

Bacardi-Martini Ltd

October 12, 2009 04:00 ET

MARTINI® Bring Together Three Maestros in Food and Drink to Celebrate L'Ora del Aperitivo: Salvatore Calabrese, Gennaro Contaldo and Giuseppe Musso

LONDON, UNITED KINGDOM--(Marketwire - Oct. 12, 2009) -

Editors Note: There is a photo and three videos available with this Press Release.

This season MARTINI(R) hosted L'Ora del Aperitivo at Howick Place which welcomed the world-leading maestros from food & drink.

David Paskins, Senior Brand Manager at MARTINI(R) played host to the evening and led conversation with Master Blender, Giuseppe Musso, who for the first time in the UK revealed some of the secret ingredients which make up the world's most beautiful drink including dittany, orris, violet, cloves, raspberry, and cascarilla bark. Salvatore Calabrese and master chef Gennaro Contaldo discussed MARTINI(R) and how it has played a significant role on classic and contemporary cocktails and aperitivo.

Guests then enjoyed a master class with Salvatore and Gennaro as they demonstrated how to make three of the most beautiful aperitivo dishes & cocktails inspired by London Fashion Week designers Jonathan Saunders, Matthew Williamson and Twenty8Twelve.

MARTINI(R) Rosato is the newest flavour to be introduced to the Italian drinks brand in 100 years. Rose in colour the delicious vermouth delivers seductive notes of cloves, cinnamon and nutmeg with lighter aromatics of raspberry and lemon.

The MARTINI(R) "Stay Beautiful" campaign, featuring BAFTA winning actress Thandie Newton, champions the positive benefits of a light alcoholic drink which allows women to have fun whilst staying beautifully composed all evening. MARTINI(R) contains one unit of alcohol per 70ml serve and the range of spirits has an ABV of 15%. Each style is enjoyed long over ice with different recommended fruit juices served as mixers.

For more information on MARTINI(R) Rosato and L'Ora del Aperitivo please visit www.facebook.com/martinistaybeautiful.

Notes to Editors:

1. MARTINI(R) is currently the Number 1 selling spirit in Europe (Source IWSR)

2. MARTINI(R) recommended serves:

a. MARTINI(R) Rosato & Pomegreat pomegranate juice

b. MARTINI(R) Bianco & Apple juice

c. MARTINI(R) Extra Dry & Apple juice

d. MARTINI(R) Rosso & cranberry juice

To view the photo associated with this Press Release, please visit the following link: http://www.marketwire.com/library/20091009-martini1012.jpg.

To view the first video associated with this Press Release, please visit the following link: http://www.youtube.com/watch?v=erQpUfh27XI.

To view the second video associated with this Press Release, please visit the following link: http://www.youtube.com/watch?v=WmZqcooCQ6g.

To view the third video associated with this Press Release, please visit the following link: http://www.youtube.com/watch?v=F5v6OdMpJYw.

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