SOURCE: MD Communications, Inc.

MD Communications, Inc.

October 22, 2009 14:41 ET

MD Communications Interactive Debuts at Plastic Surgery Conference

Industry Leader Brings Its Expertise From Traditional Medical Marketing to Strategic Social Media Marketing

PITTSBURGH, PA--(Marketwire - October 22, 2009) - MD Communications, Inc. (MDC), a leader in delivering marketing excellence to build multi-million-dollar cosmetic medical practices, will demonstrate its seamless integration of online and off-line marketing capabilities at the 2009 Plastic Surgery Conference in Seattle.

MDC is the only medical marketing firm that builds on a 25-year record of success in traditional marketing to create success in social media marketing with the creation of MD Interactive, a new division that brings the MDC track record of success to social media marketing.

Over its history, MDC has created success for physician clients in 20 major markets, delivering excellence through conventional media including TV and print. MDC's work has helped gain its physician clients visibility, credibility, and differentiation that has helped grow practices.

MDC is now applying its successful strategies and methods to online cosmetic surgery practice marketing. MD Communications Interactive is a comprehensive full-service division offering complete Internet marketing solutions to develop new patient leads, increase customer retention, build positive brand recognition and most importantly, build clients. MDC's program includes internet marketing services, targeted niche advertising, research-driven strategic media buying, marketing / physician directory web site, direct mail services, and public relations.

"In a time of exponential growth in online marketing, MD Communications is taking the lead in the social media space with the knowledge and expertise we've gained by working in this field for 25 years," said Jerry Brandy, president of MD Communications, Inc. "Unlike other firms that may be merely Internet experts, we are first and foremost medical marketing experts who understand how to use social media tools to help physicians build value in their overall marketing efforts."

MDC Interactive is led by Vanessa Capozzi, Lead Interactive Marketing Strategist. With more than a dozen years in Interactive marketing, she has worked with advertising agencies including Brunner Digital, Communifx, MARC USA, and WestWind Media. Vanessa's focus is on the end result for her clients, building relationships, and contributing significantly to the bottom line for the clients she serves.

One example of the tools that MDC employs on behalf of its physician clients is Search Engine Optimization. MDC's experience in medical marketing gives the firm a distinct advantange in distinguishing what search terms are pivotal in the success of a medical practice online. Through its research, search construction, monitoring, and optimization, MDC gives clients confidence their search ranking will improve, helping to create new connections that lead to leads, prospects, and patients.

About MD Communications, Inc.

MD Communications, Inc. specializes in the business of beauty, providing aesthetic medical providers with a single, experienced source for effective, efficient and ethical medical marketing results both online and off-line. MDC achieves maximum benefit for its physician clients by tracking lead conversions and verifying the return on investment as it approaches each client's project with careful planning. Working with an informed understanding of its clients' markets, competition, and goals, MDC develops marketing plans to ensure success, monitoring every aspect of a marketing plan's performance. MDC leverages 25 years of experience to analyze and interpret metrics that guide its clients' businesses toward maximum effectiveness and optimal investment return. The MDC portfolio includes cosmetic surgery practices, QuickLift™ MD, Medical Spa and SmartLipo™ clients. For more information, visit http://www.mdcommunicationsinc.com/ or http://quickliftmd.com/lounge.

Contact Information

  • Contact:
    Lori Potts
    MD Communications, Inc.
    412.576.5845
    Email Contact