SOURCE: AWhere, Inc

November 19, 2008 08:37 ET

MINDBODY Adopts AWhere and Location Intelligence

AWhere's Geo-Analytics Technology Increases the Effectiveness of Marketing Investments for MINDBODY and Their Customers

GOLDEN, CO--(Marketwire - November 19, 2008) - AWhere, Inc. (AWI), the provider of geo-analytic solutions for business insight, today announced that MINDBODY, an innovator of on-line business management solutions for the health and wellness industry, has engaged AWhere to increase the effectiveness of their marketing investments and the marketing done by their customers.

AWhere leverages the location intelligence found in business data and plots it on a map along with relevant data. Faster, better decision making occurs when data is analyzed and communicated through visualization.

"We map our [existing and prospective] customers to see how close they are to the tradeshows we attend, and also map our customer base against our sales representatives. Being able to see everyone on the map really helps our analysis, and also creates a WOW factor for our clients," said marketer Danielle Murphy.

Bob Murphy, MINDBODY's executive for Sales, Marketing and Finance, who inspires his team to adopt evolving technology and stay open to new ideas, says of AWhere, "I was surprised by the dearth of options in this space. Those big companies overshoot my needs and budget. After I downloaded the free trial and could see on the screen something I had only known intuitively, I realized we needed to find a way to share that with our clients (yoga studios and other wellness practices). Just like us, they need to better understand their current and future clientele, and need more effective ways to find new clients."

About AWhere, Inc.

AWI develops and provides location intelligence solutions to businesses for users seeking rapid, actionable, quantitative insight from geospatial data analysis. AWhere's collaborative geo-analytic platform empowers all members of an organization to interact with their data, thereby enabling insight at the point of decision making. Headquartered in Golden, Colorado, AWhere has customers worldwide.


MINDBODY offers web-based business management software for the health and wellness industry, which includes client, teacher and inventory management solutions that are easy-to-use, flexible and scalable. MINDBODY was recently ranked amongst the fastest growing US companies by Inc. Magazine and ranked 59th on their list of top software companies.

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