SOURCE: Cutting Edge Information

Cutting Edge Information

April 13, 2010 11:49 ET

'MSL Programs' Webinar Today Addresses Key Drivers for Future Medical Science Liaison Success

Medical Science Liaison Program Benchmarks Presented by Cutting Edge Information

RESEARCH TRIANGLE PARK, NC--(Marketwire - April 13, 2010) -  Medical Affairs and MSL executives from many of the world's leading Life Sciences companies will gather today for a discussion of the latest research into successful MSL Program strategy and tactics.

MSLs are equipped to engage physicians on critical scientific and clinical issues. Life Science companies embrace this level of physician contact, and it shows: average MSL team budgets have grown steadily, particularly in the United States, but also in every major developed and emerging market.

"The industry's reliance on the scientific and strategic value of MSLs has increased tremendously in recent years," said Yanis Saradjian, Director of Consulting at Cutting Edge Information. "Today's webinar is a sneak peek at our very latest MSL research, which won't be available to anyone else for several weeks."

Participants can register at http://bit.ly/aKUYTN.

Mr. Saradjian, who leads Cutting Edge Information's MSL Assessment practice, provides a breakdown of the current state of MSL programs in today's presentation. The webinar, "Take Your MSL Program to New Heights: Best Practices & Strategies for Success," will kick off at 2 p.m. EDT. 

"The drug industry is in the middle of a major shift in which the strategic importance of medical and clinical information providers in the field will leap forward as a critical channel for companies to interact with and learn from physicians," said Mr. Saradjian. "The relationships between companies and opinion leaders are valued more than ever. Medical affairs managers have many opportunities to strengthen the MSL function."

Mr. Saradjian shares key measures for MSL programs, including:

  • Program Structures, Budgets and Staffing
  • MSL Responsibilities & Activity Metrics
  • KOL Relationships & Selection Criteria
  • MSL Qualifications and Performance Measurement

"There has never been a better time to equip organizations with appropriate strategies, processes and metrics to improve the management and deployment of MSL teams," said Jason Richardson, President of Cutting Edge Information. 

The research supporting the webinar builds on eight years of research in Medical Affairs, thought leader and KOL management, physician communication and MSL excellence. The complete findings of the MSL Programs research will be available later this quarter at http://www.cuttingedgeinfo.com.

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