Microsoft Canada Co.

Microsoft Canada Co.

August 31, 2009 08:01 ET

MSN.ca Launches in Canada

Providing original news, views and entertainment to Canadians

TORONTO, ONTARIO--(Marketwire - Aug. 31, 2009) - Microsoft Canada Co. today announced the launch of MSN.ca, a new and exciting bilingual Web destination for Canadians. Publicly available September 1, 2009, MSN.ca will deliver relevant and timely news and information from across Canada and around the world. Trusted content partners and high-profile journalists will engage Canadians and provide a unique perspective on events that shape our lives.

After five successful years managing and operating the number one most-visited online portal in Canada(i) in connection with Bell Sympatico, Microsoft has announced the launch of MSN.ca - a portal owned and operated exclusively by Microsoft Corporation.

"Microsoft is focused on delivering the best consumer experiences and innovations across the PC, online and mobile. Microsoft's goal for MSN.ca is to give Canadians the best online and mobile destination in the world," said Owen Sagness, vice-president and general manager, Consumer and Online, Microsoft Canada.

The new MSN.ca offers a rich and dynamic web experience across a wide variety of channels with high-profile companies such as MSNBC, BBC, Delish, CBC/ Radio-Canada, Chatelaine and Protegez-vous to mention just a few. It will inspire, entertain and connect Canadians online with exclusive columnists, trusted experts, new and improved local and regional news, MSN guides, blogs, previews and reviews, photo galleries, streaming music, video, and so much more.

Canadians will be able to follow MSN.ca while on the go at msnmobile.ca and get latest updates and breaking stories on news, sports, lifestyle, entertainment and celebrity gossip on Twitter (http://twitter.com/MSNca) and become fans on Facebook. MSN.ca will also offer improved personalization with a unique Windows Live 'signed-in' experience that allows users to send and receive e-mail, instant message and participate in MSN channel blogs using Windows Live(TM) Hotmail(R), Windows Live Messenger and Bing (R) embedded directly into the MSN.ca homepage.

"Canadian consumers are among the most connected around the world. Canadians want to stay current on news, weather, entertainment, sports and social issues from local, national and international perspectives. A well known and trusted web portal that allows Internet users to bring these elements together in a personalized experience is a recipe for success. Microsoft appears to be doing just that for Canadians with the upcoming new launch of MSN.ca," said Tony Olvet, Vice President, Research Domains, IDC Canada. "Advertisers should applaud the initiatives taken by Microsoft to refresh MSN.ca, not only for the portal's design and user interface, but through its services that allow marketers to differentiate brands and target new markets."

In creating MSN.ca, editorial, product management and development teams working in Canada and around the world for the past 10 months logged more than 20,000 hours to provide Canadians with a truly unique MSN experience.

"For Advertisers, MSN.ca reflects Microsoft's continued investment in the Canadian online marketplace," added Sagness. "Microsoft Advertising is here to form trusted long-term relationships with the Canadian advertising and marketing community, to invest time with clients and agencies to create compelling digital solutions, and to help grow the digital opportunity in Canada beyond what currently exists today."

Microsoft understands the relationship between consumers and their technologies. As more and more Canadians spend more and more time online-always connected, across multiple devices-Microsoft Advertising helps advertisers and marketers connect with their target audiences across many digital touch points. Microsoft Advertising is the sales, service and marketing group at Microsoft Canada that works with advertisers to help them find and engage their customers using a thoughtful combination of technology and tailored media communication platforms across any device, including the PC, mobile, gaming and the Web.

"Microsoft Advertising can take care of the complexity of digital media so that marketers and advertisers can focus on what they do best - amazing creativity and smart, effective planning," said Sagness.

For more information regarding advertising on MSN.ca, please call toll-free ENGLISH: 1-877-882-9482 / FRENCH: 1-877-882-9484 or visit advertising.microsoft.ca

(i) comScore Canada, June 2004 to May 2009

About Microsoft Canada

Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. For more information on Microsoft Canada, please visit news.microsoft.ca.

About Microsoft Advertising

Microsoft Advertising provides advertisers and publishers with media, tools and services to drive deep and profitable engagement with their audiences. This includes a media network that reaches hundreds of millions of consumers around the world; global technology platforms and tools that enable easy planning and management of campaigns and content; and services that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices in the Microsoft network of properties and beyond. Visit http://advertising.microsoft.ca for more information.

About MSN and Windows Live

MSN attracts more than 440 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. Windows Live, a new set of personal Internet services and software, is designed to bring together in one place all the relationships, information and interests people care about most, with enhanced safety and security features across their PC, devices and the Web. MSN and Windows Live will be offered alongside each other as complementary services. Some Windows Live services entered an early beta phase on Nov. 1, 2005; these and future beta updates can be found at http://ideas.live.com. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx

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