SOURCE: MWW Group

August 07, 2006 08:00 ET

MWW Group Launches "CampusDialogue" Education Practice; Adds Polytechnic University and Global Education and Learning Community to Client Roster

New Practice Will Provide Marketing Services to Institutions and Education-Related Organizations Seeking to Build Their Brands, Promote Public Policy Initiatives, Boost Enrollment, Secure Grants and Commercialize Technology

EAST RUTHERFORD, NJ -- (MARKET WIRE) -- August 7, 2006 -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, today announced the launch of CampusDialogue, a new specialty practice with focused expertise in education-related marketing and public relations. The company also announced that it has been retained by the Global Education and Learning Community (GELC), as well as by New York-based Polytechnic University, to provide public relations, brand extension and communications support.

"MWW Group has a long-standing expertise in understanding the academic communications ecosystem and leveraging strategic marketing tools that help these unique clients achieve their objectives, whether they are attracting new students and faculty, new funding, commercialization of technology or promoting public policy initiatives," said Michael W. Kempner, president and CEO of MWW Group. "In addition to announcing this new focused specialty practice, we're very pleased to have been selected by the GELC and Polytechnic University, and the CampusDialogue team looks forward to helping both raise brand awareness and shape education policy."

GELC is an international non-profit organization founded by Sun Microsystems in 2004 to address the global need for cost-effective, online curricula as a way to move learning into the Participation Age. GELC provides an online repository where anyone anywhere can contribute to and/or access quality learning materials. The initial focus is on K-12 curricula in the areas of mathematics, science, technology, reading and language arts, and languages. This interactive and open repository empowers and enables people everywhere to learn and teach.

Founded in 1854, Polytechnic University is the nation's second oldest private engineering university and the New York metropolitan area's preeminent resource in science and technology education and research. Polytechnic is a private, coeducational institution with a strong reputation in electrical engineering, polymer chemistry and engineering disciplines, and is quickly establishing itself as a leader in telecommunications, information science, technology management, digital media and biotechnology.

CampusDialogue will utilize best practices from across MWW Group and offer academic institutions and education-related organizations of any size support in local, regional and national media relations; student and faculty recruitment; online and offline marketing services; issues management; and assistance in securing private, state and federal grants and R&D funding. In addition, working with MWW Group's technology practice, the CampusDialogue team will support university-based labs and research organizations as they seek to license patents and commercialize their intellectual property.

"CampusDialogue will bring deep experience and specialized resources to help colleges, universities and education-related organizations cut through the noise and clutter, generating exposure and promotion of their key objectives," noted Kempner.

MWW Group's CampusDialogue practice will build upon the agency's significant body of work in the education marketplace which includes representation of The State University of New York at its 63 colleges and universities, Loyola University, Ramapo College, Marymount College, the Los Angeles Community College District, California Community Colleges, which has 2.5 million students, and a variety of others.

Through its work with UK economic development organizations, MWW Group has also worked extensively with UK-based universities, including the universities of Oxford, Cambridge, Edinburgh, Glasgow, Dundee and Aberdeen, to capture attention for their R&D achievements and to secure partnerships and commercialization opportunities with U.S. corporations. In addition, the MWW Group team has handled state and federal appropriations issues for a number of institutions.

About Global Education and Learning Community (GELC)

GELC is the first all-embracing Internet site instituted to develop, aggregate, evaluate and support the best of Open Source Curriculum (OSC). GELC's mission is to empower people worldwide through OSC to eliminate the Educational Divide. GELC intends to be the "one-click stop" for the best in world-class learning, by supporting and aggregating open educational resources of other organizations and individual developers. For additional information, please visit www.gelc.org.

About Polytechnic University and The Power of PolyThinking

Polytechnic University, the nation's second oldest private engineering university, was founded in 1854 in Brooklyn, New York. Today, it is the New York metropolitan area's preeminent resource in science and technology education and research. A private, coeducational institution, Polytechnic continues a distinguished tradition in electrical engineering, polymer chemistry and engineering disciplines while establishing itself as a leader in telecommunications, information science, technology management, digital media and biotechnology. The University is also known for its outstanding research centers as well as its outreach programs to encourage math and science education in New York elementary and high schools. In addition to its main campus at MetroTech Center in Brooklyn, Polytechnic offers programs at sites throughout the region, including Long Island, Manhattan and Westchester. Additionally, the University offers several programs in Israel. For additional information: http://www.poly.edu/.

About MWW Group

In 2006, MWW Group was named PR Agency of the Year by The Holmes Report in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. This is also the third consecutive year that MWW Group has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc.; Deloitte & Touche; Amazon.com; FreshDirect; Trans World Entertainment; Scottish Enterprise; Verizon; Oxford Health Plans; Roche; The Mills Corporation; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com.

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