MYTRAK Health System Inc.

MYTRAK Health System Inc.

February 11, 2010 08:11 ET

MYTRAK and The Food Bank of Western New York Battle Obesity and Feed the Hungry

MISSISSAUGA, ONTARIO--(Marketwire - Feb. 11, 2010) - The Food Bank of Western New York has teamed up with Mytrak Health System Inc. to encourage Western New Yorkers to participate in the Pound for Pound Challenge to lose weight, get active and help others in need all at the same time…there has never been a better time to start taking the steps to a healthier lifestyle.

Obesity has become a public health crisis for America. Two thirds of adults are considered Obese and, according to Michelle Obama and her campaign on childhood obesity, 1 in 3 children are now obese. Tackling this issue is up to everyone and you can do your part by signing up for the Pound for Pound Challenge. Not only will you lose weight but for every pound you lose, the Pound for Pound Challenge will donate 14 cents to Feeding America – enough to deliver one pound of groceries to the Western New York Food Bank. "Lose Nationally – Feed Locally" is their promise, now it's up to you to make a promise to yourself.

To help you along the way, Mytrak will assist you with your own M2 Personal Smart Coach, it's like having a personal trainer with you all day long – encouraging you to increase your activity, eat healthy and burn those calories. Mytrak will donate $50.00 to the Western New York Food Bank for every M2 Personal Smart Coach purchased. In addition, Mytrak will provide a $50.00 discount to each individual.

"Mytrak has been committed to creating a healthy and fit society, one person at a time and our "go for green" methodology has proven successful for over one million Americans. This 3 month campaign is targeting 500 Western New Yorkers which would donate a total of $25,000 to the Western New York Food Bank."

Reed Hanoun, President and CEO of Mytrak Health System Inc.

The M2 Personal Smart Coach is an automated, intelligent feedback computer that you wear on your belt each day. The M2 captures and analyzes your daily activity, displaying the results of your caloric burn, heart benefit and overall health instantaneously at the touch of a button. A series of red, yellow and green lights form the Mytrak Health Circle. Green is the color of success, you are on target; yellow means you're almost there and red means you need to kick it up a notch and get more active. Simple, intuitive and easy to use anywhere, just "Go for Green" every day !

"We are excited to be partnering with Mytrak on this initiative. Both of our organizations share a common vision of creating strong communities, one person at a time, one day at a time."

Michael Billoni – Marketing and Public Relations Director

About the Food Bank of Western New York:

Founded 30 years ago, the Food Bank of WNY, the administrative offices and warehouse of which are located at 91 Holt Street in Buffalo, distributes more than 1 million pounds of food each month to 100,000 residents [39 percent of which are children and 11 percent are senior citizens] through its network of 400 member agencies in Cattaraugus, Chautauqua, Erie and Niagara Counties.

About Mytrak:

Mytrak is a personal health coaching organization providing a virtual health membership solution to groups and individuals alike, wherever they are located. We believe that becoming healthy should be simple, easy and fun….accomplished over time anywhere you are through daily activity, good nutrition, social interaction and reducing stress. With the most advanced personal coaching technology available, live support from our expert health coaches, and online social support from our member community - Mytrak helps you define realistic goals, formulate a plan of action and guides you every step of the way to achieving a healthy lifestyle.

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