RONA INC.
TSX : RON

RONA INC.

November 25, 2009 12:01 ET

Ma Maison RONA to Be Shot in Quebec City Region Next Spring

New season of Ma Maison RONA will LEED by example and be hosted by Mélanie Maynard

BOUCHERVILLE, QUEBEC--(Marketwire - Nov. 25, 2009) - RONA Inc. (TSX:RON), the largest Canadian retailer and distributor of hardware, renovation and gardening products, is pleased to announce that the Ma Maison RONA show will be renewed on TVA for the eighth consecutive year.

In spring 2010, Ma Maison RONA will be shot in the Quebec City region and follow the adventures of two families that have been chosen to meet the challenge of designing, building and decorating two new houses, from foundation to finishing. The viewers will choose one family to win the house they have built, furniture and all.

The show will be hosted by actress Mélanie Maynard, broadcaster and co-host of TVA's Deux filles le matin for the past five years.

"We're thrilled that Mélanie Maynard is joining the program," said Claude Bernier, Executive Vice-President of Marketing and Customer Innovations, RONA. "Energized by her upbeat personality and enthusiasm, Ma Maison RONA will be part of the Quebec City community for the first time, with all the exciting adventures that have become the show's trademark."

Ma Maison RONA and the environment

The LEED® Canada for Homes program is a certification system launched to promote the design and construction of high-performance ecological buildings. To obtain LEED certification (Leadership in Energy and Environmental Design), homes must be built with special attention to energy efficiency, effective water management, high-quality materials and interior air quality.

To obtain LEED® Canada for Homes certification, homes featured on Ma Maison RONA will include plenty of eco-responsible angles.

"Ma Maison RONA is where expert knowledge and the latest trends in renovation and interior decorating meet the personal tastes and needs of each family. It's a show that really reflects the image of our company," Bernier said. "Because of RONA's commitment to sustainable development and our determination to promote environmentally friendly behaviour, the idea of showcasing LEED techniques throughout the series was a natural next step."

Families that want to participate in the Ma Maison RONA show can register at any RONA store, at www.rona.ca or at www.tva.canoe.ca between November 30 and December 17, 2009. Only families that do not currently own and have never owned a family home will be eligible.

The Ma Maison RONA series is produced by Zone3 and broadcast on Réseau TVA.

About RONA

RONA Inc. is the largest Canadian distributor and retailer of hardware, renovation and gardening products. RONA operates a network of nearly 700 corporate, franchise and affiliate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 15 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. For more information, please visit www.rona.ca.

Contact Information

  • Media
    RONA Inc.
    Julie Seidel
    Director, External Communications
    514-599-5114
    julie.seidel@rona.ca
    or
    Financial community
    RONA Inc.
    Stephane Milot
    Senior Director, Investor Relations
    514-599-5951
    stephane.milot@rona.ca