SOURCE: Webtrends


February 03, 2010 08:30 ET

Macmillan Chooses Webtrends for Sophisticated Online Measurement, Segmentation and Targeting

NEW ORLEANS, LA--(Marketwire - February 3, 2010) - Webtrends, an enterprise customer intelligence company, today announced that Macmillan, a leading US publisher of books, textbooks, magazines and digital media, has selected Webtrends Analytics to provide deeper measurement, reporting and analysis to the data associated with all the publisher's Web properties. Using Webtrends Analytics Macmillan will leverage the power of the Webtrends Open Exchange Network and its integration with email marketing software and services provider ExactTarget, joining a list of more than 200 Webtrends customers who rely on ExactTarget to power their email marketing.

"We are excited to be using Webtrends Analytics 9 to help provide valuable insights into the effectiveness of our Web sites and digital marketing campaigns," said Michael Harbolt, VP of Digital Markets, Macmillan. "The ability to see inside our data and take appropriate action, coupled with Webtrends' trusted customer services team and integration with ExactTarget, made the decision to implement Webtrends an easy one."

Macmillan recently switched analytics platforms to Webtrends for a more powerful solution that can provide deeper insight into the publisher's web campaigns, conversion rates and cross-domain tracking across all Web properties.

The Open Exchange Advantage With ExactTarget:

The Webtrends and ExactTarget integration, certified by Webtrends Open Exchange and ExactTarget Extensions Network, enables Macmillan to improve customer relationships and boost overall marketing results through improved measuring, testing and targeting of email marketing campaigns.

"Sophisticated marketers are continuously looking to streamline processes and boost overall marketing ROI," said Scott Roth, ExactTarget's director of integrated partners. "Macmillan joins the list of more than 1,000 ExactTarget clients using over 50 integrated partnerships available through our Extensions Network to enhance their email marketing campaigns and measurement."

The integration will give Macmillan the insight needed to provide more targeted, relevant content to their subscribers. The Open Exchange gives Macmillan a trusted set of partners that have their business's best interests in mind.

"Webtrends is helping Macmillan obtain a better, real-time understanding of their customer's activity," said Jascha Kaykas-Wolff, vice president of marketing, Webtrends. "Providing the most advanced technology and services plays a role in every new customer Webtrends works with, but we get most excited when the hard work and trusted reputation of our services & support team is a deciding factor when choosing Webtrends."

With Webtrends, Macmillan will be able to get a deeper sense of the meaning locked behind their data, and in turn make more targeted decisions that will improve communication between the activities occurring across their online properties, including their subscription base.

For more information on how companies like Macmillan use Webtrends, please visit the Solutions page.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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