SOURCE: MacroSolve Inc.

MacroSolve Inc.

April 13, 2010 06:00 ET

MacroSolve Pursues $5 Billion Mobile App Market

Mobile Business App Market for Small and Medium Sized Business Projected to Grow to $9.9 B by 2014

TULSA, OK--(Marketwire - April 13, 2010) -  MacroSolve, Inc., (OTCBB: MCVE), a leading provider of mobile business apps, announced today the company's focus on developing and delivering a portfolio of mobile business apps targeting the underserved needs of small and medium sized businesses in numerous vertical markets.

MacroSolve's DineInsight™ and ClubInsight™ mobile business apps, both 'Powered by ReForm XT™,' serve the needs of the restaurant and hospitality industry; and golf, sports and membership clubs industry, respectively. Both have quickly gained traction in their markets and are being used by a growing number of customers. The apps are sold both directly by MacroSolve as well as through a growing number of resellers focused by industry and geography.

MacroSolve offers its custom branded turn-key mobile apps to its customers on a software-as-a-service basis. The apps create operating efficiencies for businesses while also improving and reducing the cost of marketing, promotions, and branding through the nearly ubiquitous use of smartphones. According to the Gartner Group, consumers are expected to download 4.51 billion apps in 2010, an 80% increase over 2009.

Leveraging its 14-year operating history and its experience and position of authority in the mobility industry, MacroSolve's strategy to become the clear leader in mobile business apps is geared to springboard the company into higher margin, recurring revenue streams. MacroSolve has developed mobile software systems and products on all major industry platforms including Windows Mobile, BlackBerry, iPhone, and Palm.

MacroSolve has been developing, in conjunction with other industry leaders, an e-commerce, community marketplace that brings together the buyers and sellers of mobile solutions for the small to medium sized business and government market. MacroSolve seeks to capture a share of this billion dollar market opportunity.

About MacroSolve
MacroSolve, Inc. is a pioneer in delivering mobile apps and solutions to businesses and government. Founded in 1997, the company has an extensive network including the top name brands in wireless hardware and software as well as carriers. MacroSolve's mission is to become the leader in delivering mobile business apps, a market projected to grow by double digits to $11.6 B by 2012. The company operates through its subsidiaries including Anyware Mobile Solutions (http://www.goanyware.com/). For more information, visit http://www.macrosolve.com/ or call 800-401-8740.

Safe Harbor Statement
 
This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.

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