SOURCE: Ace Marketing & Promotions Inc.

November 20, 2008 09:35 ET

Macy's and Ace Marketing & Promotions Inc. Partner to Make the 82nd Annual Macy's Thanksgiving Day Parade® the First Interactive Event of Its Magnitude in History

Ace Marketing & Promotion's Proximity Marketing(SM) Will Deliver Exclusive Content During Macy's Parade Balloon Inflation and From Santa's Sleigh During the Parade via Bluetooth® and Wi-Fi; Spectators Are Asked to Set Their Bluetooth to Always Visible & Discoverable

VALLEY STREAM, NY--(Marketwire - November 20, 2008) - Ace Marketing & Promotions (OTCBB: AMKT), the innovator of Proximity Marketing(SM) -- representing the convergence of advertising and merchandising -- today announced that the Company has partnered with Macy's in making the 82nd Annual Macy's Thanksgiving Day Parade the first interactive event of this size in history. Interactive elements will be delivered via Bluetooth and Wi-fi to spectators. The annual holiday spectacle is attended by over 3.5 million viewers lining the streets of New York City on Thanksgiving Day.

The interactive elements begin at Macy's Balloon Inflation the day before Thanksgiving, where over a million spectators gather to see the giant character balloons in the Parade come to life. Macy's Balloon Inflation takes place on Wednesday, November 26, 2008 and is open to the public from 3:00 p.m. to 10:00 p.m. When spectators enter the inflation area at 79th Street and Columbus Avenue, they will receive fun facts and behind-the-scenes info on the giant balloons being inflated on 77th and 81st Streets. To receive this unique content, users of over 1,000 compatible mobile devices, including iPhone users, can enable their devices to receive special messages from the one-and-only Santa Claus and a host of other unique Parade content, only available at the Macy's Thanksgiving Day Parade. All spectators have to do is to turn their Bluetooth device "On" and Enable their Bluetooth Visibility to either "Discoverable" or "Always Visible" in the settings menu on their device. Shortly thereafter, when entering the Inflation site or when Santa's sleigh passes by them on the route, they will receive a message -- "Do you want to receive a FREE download from Macy's Parade /Santa?" When a user "accepts" the message, the FREE download immediately begins and is stored in the user's media folder. Because there is no network signal required, other than a detectable Bluetooth or Wi-fi device, the content is truly FREE to the consumer.

"We are very excited to offer this next level of excitement to our millions of Parade spectators," said Amy Kule, producer of Macy's Thanksgiving Day Parade. "The Parade has always been about connecting with our audience in magical ways and the added ability to provide engaging and helpful content, via easily accessible Bluetooth devices, offers us a new way to connect with the millions who watch our Parade live in New York."

"Having our Proximity Marketing(SM) solution showcased by Macy's, for an event that is unmatched worldwide, is truly a huge testament of our technology and its progress," stated Michael Trepeta, President of Ace Marketing & Promotions Inc. "As we strive to bring Proximity Marketing(SM) to the attention of advertisers, merchants and consumers worldwide, we could not have been chosen to demonstrate the strength of our services at a more time-honored tradition in America," Trepeta concluded.

"We have had a phenomenal year with being the first to conduct our Proximity Marketing(SM) & Rockzimity Marketing(SM) campaigns in premier sports & entertainment venues. We are just scratching the surface with the applications for this technology and participating in the Macy's Thanksgiving Day Parade is an honor, we are more than hopeful that Macy's decision to work with Ace will continue for years to come," stated Matt Gaines, Chief Marketing Officer for Ace Marketing & Promotions Inc."

About Macy's Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3 1/2 million spectators lining up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For over 80 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a 2.5-mile route in New York City with over 10,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups, all spreading holiday cheer. Featuring fabulous floats and America's best marching bands, the signature of the Parade continues to be the world-famous helium balloons. For more information on the Macy's Parade please visit or call the Parade hotline at (212) 494-4495.

About Ace Marketing & Promotions Inc. (OTCBB: AMKT)

Ace Marketing & Promotions Inc., based in New York, is a full-service promotional marketing company offering a wide array of business solutions. Ace Marketing & Promotions Inc. is a leader in Proximity Marketing with proprietary Bluetooth and Wi-Fi integrated technology that establishes the benchmark for how multimedia messages are being delivered. Established in 1998, the Company has built a successful, scalable business platform capable of consolidating a portion of the promotional products industry. Proximity Marketing & Rockzimity Marketing are trademarks of Ace Marketing & Promotions Inc. Proximity Marketing is a registered trademark of Ace Marketing Promotions Inc.

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