SOURCE: Magic Hat Brewing Company

Magic Hat Brewing Company

March 29, 2010 08:05 ET

Magic Hat Has Banner Year in Banner Year for Craft Beer

Vermont Brewer Continues to Outpace Craft Category

SOUTH BURLINGTON, VT--(Marketwire - March 29, 2010) -  The Magic Hat Brewing Company announced sales numbers for 2009 and, even in a hallmark year for the entire Craft Industry, the Vermont brewer outpaced the category. Total Magic Hat depletions were up nearly 22% in 2009, driven strongly by the brewer's seasonal program and variety pak performance. Magic Hat also saw a 21% increase in reported barrelage over 2008, (from 127,158 bbls to 154,236 bbls), triple the 7.2% volume increase of the Craft Category.

Seasonal Success Spells Year Round Growth
Brewer Continues to be Successful in Pale Ale Category

Magic Hat's revamped seasonal program made great gains in 2009 as depletions were up 77% over the previous year. The brewer's new summer seasonal, Wacko, was up 118% in depletions over the previous summer seasonal, and Howl, the brewer's new winter lager, was up more than 44%. The brewer has seen its seasonal growth continue into 2010 with the successful release of the new spring seasonal, Vinyl.

The brewer's perennial success story, and the only not quite pale ale, #9, continued its impressive performance among Craft Pale Ales. During its 15th consecutive year of double-digit growth, #9 enjoyed a 20% increase in depletions.

Magic Hat Variety Paks Making Strong Run
Impressive Stats in Limited Geographical Footprint

In the competitive arena of Craft Variety Packs, Magic Hat has held its own, pushing ever forward as the second best-selling variety pack in the United States, growing 20% in depletions in 2009, despite the fact that Magic Hat's variety paks are sold in just 30 states.

While 2009 was, by all accounts, a successful year for Craft brewing and Craft sales, it is nothing unusual for Magic Hat. The brewer has grown 227.7% in barrels produced since 2004, moving it into the top 10 of all US craft producers and the fastest growing of the fast growers.

Magic Hat Brewing Company and Performing Arts Center, creators of #9®, Circus Boy®, four seasonal offerings, I.P.A. On Tour Series and a revolving roster of Odd Notions, supports the arts community and reminds you that safe sex is great sex. "Get tested, Get a condom, Get it ON!"

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