SOURCE: Magline, Inc.

October 16, 2006 08:00 ET

Magline Expands Position as Leading Provider of Innovative Route Distribution Solutions

Company Builds on Industry Leadership With New Brand Campaign and "Innovation that Delivers" Tagline

PINCONNING, MI -- (MARKET WIRE) -- October 16, 2006 -- Magline, the leading provider of innovative route distribution solutions, today announced the launch of a new brand campaign. The campaign builds upon the company's longstanding industry leadership position and reflects the innovation, customer commitment and quality of Magline solutions and its people. With the launch of the campaign the company is introducing a new tagline -- Innovation that delivers -- and is re-establishing the trademarked Magliner red stripe as a unifying creative element. The brand campaign is part of a multidimensional strategic marketing effort to drive momentum and growth for Magline on a worldwide basis.

The campaign is being executed company-wide, including through new collateral materials, expanded event marketing, brand training, advertising and other marketing communications. Magline will be hosting customers at two upcoming industry events -- InterBev and BevOps -- where the enhanced branding will be prominent. The campaign will be reflected in a variety of initiatives in the coming year, including international efforts, as the company continues to expand its market position.

"Our new campaign and tagline reflect the strong brand DNA of Magline, which for nearly seven decades has stood consistently for innovation and quality, with the goal of helping our customers succeed and enhancing the safety and productivity of their sales and delivery people," said Mike Kirby, president and chief operating officer, Magline, Inc. "But we are not about resting on our laurels. Rolling out this new campaign will help us to focus on the values that make up our brand so that we can continue to create customer value now and in the future."

History of Innovation Builds Trust

Magline has a long history of innovation, beginning with the first magnesium hand truck in 1947. The company continues to work closely with its customers to deliver innovations, such as the Convenient Rapid Delivery System™, that enhance the safety and productivity of end users.

The people of Magline have a deep understanding of and commitment to the route distribution market. This translates into customer value through the delivery of flexible solutions that have quality, safety and performance at their core. Magline solutions are designed to help businesses deliver more while protecting the safety of people.

About Magline, Inc.

Founded in 1947, Magline, Inc. manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare and other distribution industries. For a Magliner product catalog, contact your local Magliner dealer, visit, or call 800-MAGLINE (800-624-5463).

Contact Information

  • Media Contact:
    Rochelle Beechum
    Magline, Inc.
    800-MAGLINE (624-5463)
    Email Contact