August 08, 2008 09:00 ET Aggregates and Curates Video From Across the Web; Releases Enhanced Video Search and Performance

New Video Hosting Services Added to's Video Discovery: MySpace, Hulu, Vimeo, College Humor, Howcast, and MTV Overdrive

NEW YORK, NY--(Marketwire - August 8, 2008) - is releasing new features that enhance site performance, expand video sources, and give site owners new tools for socializing and monetizing curated Web video content.

The addition of new video hosting services reflect the increasing diversification of online video sources and the importance of aggregating and curating videos from multiple locations to provide destination sites with the ability to build diverse, but focused video collections. The new video services include MySpace, Hulu, Vimeo, College Humor, Howcast, and MTV Overdrive. has more than doubled the speed of its Automatic Video Discovery (AVD) service, enabling users to search 15 hosting services in less than ten seconds. The increased search speed of AVD allows the rate of new videos added to Magnify to increase to a million items per week, up from 100,000 per day previously.

"We think aggregation is an exciting and fast growing space," said Steve Rosenbaum, CEO of Magnify. "However, aggregation without a personal touch -- curation -- only causes frustration and disappoint for users looking for useful and contextual video."

To facilitate exploration of the videos aggregated by its customers, Magnify has also enhanced the search functionality within each channel to allow searching and ranking by user, date, and review scores. Search results can be exported as RSS feeds, enabling access from third-party feed readers and closer integration with customers' other web sites. The AVD functionally can also be used to schedule daily or weekly searches for videos to be automatically added to members' channels.

Search engine optimization of Magnify's members' video player pages has been addressed by using natural-language identifiers in web page addresses. By including the video title in the URL, individual videos will be easier to find in the results of web crawlers like Google.

Overall, these changes significantly increase the variety of videos available to customers, the rate at which new videos are brought into the network, and the ability for individual channels to be searched both by site visitors and search engines.

Magnify is the largest video aggregation and curation platform on the Web with more than 40,000 sites using the service and a million page views per day. Fifteen of the Web's most popular video hosting services are included in Magnify's service, including: YouTube, Metacafe, Dailymotion, Vimeo, Veoh, Hulu, MySpace,, Google Video, Revver, Yahoo Video, AOL Video, ClipSyndicate, MTV, CollegeHumor, Redlasso, and Howcast.

About hosts more than 40,000 video channels for its Enterprise, Pro and Free customers. Magnify's video platform allows websites to easily add custom branded video channels to their existing sites. Please visit for more information on our custom video solutions for websites.

Contact Information

    Rebecca Reeve
    Future Works PR
    (415) 240-8951
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