SOURCE: Sandvik Innovations

September 03, 2008 09:16 ET

Magnix®...The Safe Way to Learn & Play...Has Just Gone Green!

WAYNE, PA--(Marketwire - September 3, 2008) - Sandvik Innovations once again brings innovation to a new level by offering a more environmentally friendly version of its patented magnetic ink technology-Magnix®. The new "Green" magnetic ink is a "water-based" ink. This means that, when the ink dries, water evaporates harmlessly into the atmosphere. This is good news for both manufacturers, and consumers, who wish to reduce the amount of petrochemical solvents that evaporate daily into the air we breathe. The new ink is also free of phthalates and listed aromatic hydrocarbons (PAH) which places the ink well ahead of US, and International, consumer safety regulations. Combine the new 'green' Magnix ink with Sandvik's child-safe rubber magnet play-pieces to create a play experience that is truly safe for our children and the environment!

"At Sandvik Innovations, we are actively concerned about the world around us. The introduction of our 'Green' magnetic ink is just one of the changes we are making to help protect the environment," stated Patricia Rauch, President Sandvik Innovations. The Company has sold over 10 million copies of children's books utilizing its Magnix® technology.

Sandvik Innovations is one of the world's leading developers of interactive learning books, focusing on fun, developmentally appropriate products for infants, toddlers, and pre-schoolers. The Company's award winning products are designed to stimulate a child's cognitive, social, and sensory-motor development and leverage patented technologies to provide the highest levels of interactivity. At the same time, Sandvik Innovations promotes parental involvement by encouraging a parent's creativity and participation. The Company's books are published in over 25 languages around the world. A complete list of the Company's product offerings can be reviewed at www.sandvikinnovations.com. Sandvik Innovations is headquartered in Wayne, Pennsylvania.

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