SOURCE: Magnum Semiconductor, Inc.

Magnum Semiconductor, Inc.

April 08, 2010 05:00 ET

Magnum Semiconductor to Supply Leading Brazilian Transmitter OEM With H.264 Modules for the Brazilian Digital Video Broadcast Market

Linear Equipamentos Eletronicos, S.A. to Introduce New Line of ISDB-Tb Encoders -- Incorporating Magnum's BPM100 Modules -- at NAB 2010 in Las Vegas

MILPITAS, CA--(Marketwire - April 8, 2010) -  Magnum Semiconductor, a leader in professional-grade media processors, announced today an agreement with Linear Equipamentos Eletronicos that is intended to drastically cut time-to-market and cost of ISDB-Tb encoders. Terms of the agreement call for supply and support of Magnum's BPM100 Broadcast Processor Modules that includes H.264/AVC HD, SD and 1Seg encoding and MPEG-2 HD and SD encoding.

The BPM100 HD and SD modules are based on the Magnum DX8213 and DX8243 DXT media processors, delivering broadcast quality AVC/H.264 and MPEG-2 video coding. They are specifically designed to target cost-sensitive DVB applications in emerging markets. The completeness of the BPM100 modules drastically simplifies the design of encoder solutions by requiring only the addition of a user interface.

"Magnum's BPM100 modules allow us to address the rapidly expanding ISDB-Tb market in Brazil and the rest of Latin America, in a timely and cost-effective way, and at the right price point with 'best-of-breed' performance," said Vanessa Lima, manager of research & development at Linear Equipamentos Eletronicos. "With the addition of H.264 HD, SD and 1Seg video quality encoder in combination with our full line of ISDB-Tb multiplexers, transmitters and power amplifier options we are able to offer the terrestrial broadcast market a compelling end-to-end digital product portfolio."

"We are proud to have been selected by Linear as their business partner to help them expand their ISDB-Tb line of products with our modules and reference designs. Linear's technical prowess and broad presence in the Brazilian and international market places them in a unique position to drive rapid expansion of ISDB-Tb services with major broadcasters in the Brazilian and Latin American market," said Kishan Jainandunsing, Director Marketing Broadcast Solutions at Magnum Semiconductor.

About Linear Equipamentos Eletronicos
Linear Equipamentos Eletronicos is a market leader in the design, development, and delivery of TV broadcast transmission solutions, for low, medium and high power markets. Globally, with more than 37,000 transmitters installed in over 40 countries, LINEAR enjoys a reputation for delivering reliability and performance at an exceptional price point. LINEAR's AT7001 Series of exciters are Mobile DTV ready and provide linear and non-linear pre-correction, at the touch-of-a-button. Linear Equipamentos Eletronicos is headquartered in the state of Minas Gerais, Brazil, with sales, assembly and support operations (Linear Industries), based in Elgin IL.

About Magnum Semiconductor
Magnum Semiconductor is a leading provider of silicon, modules, software and IP for the professional broadcast infrastructure and compression-enabled consumer clients. Magnum provides top of the line products, tools and technologies for the entire video content creation and distribution chain, from content capture and production to its delivery to the home. Magnum Semiconductor is headquartered in Milpitas, California, with sales and engineering offices in Canada, Europe, China, Japan and Korea. Further information is available at www.magnumsemi.com.

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