Cheri Milaney

Cheri Milaney
LG Fashion Week

LG Fashion Week

October 01, 2009 07:00 ET

Making Time For Pleasure

Piacere: Cheri Milaney Spring 2010

LG Fashion Week, Thursday, October 22, 5:00 p.m.

TORONTO, ONTARIO--(Marketwire - Oct. 1, 2009) -

Editors Note: There are two photos associated with this Press Release

For her debut at the LG Fashion Week Beauty by L'Oreal Collections in Toronto, last March, Vancouver designer, Cheri Milaney created an unique opportunity to showcase her collection on real women who were non-professional models.

Cheri Milaney will be returning to LG Fashion Week Beauty By L'Oreal next month to unveil Piacere: Making Time For Pleasure, her Spring 2010 collection and she is excited to showcase her design inspiration and vision. For the first time ever on the runway, the designer will present live the transition from what we see on professional models on the runway to how real women interpret the fashion trends to project their unique personal style on the street. To do this, the designer will open the show with the collection shown on professional models and end it with a grand finale tableau featuring Canadian celebrated role model women, of diverse ethnicity, age and size projecting their unique style with looks from Cheri Milaney's Piacere collection.

According to Cheri, "my last collection was a real challenge to execute, given all the logistics including casting and training of 22 real women for the runway, but it was certainly a worthwhile project because in stating what I believe in and am passionate for, I renewed my sense of purpose, which has opened new doors and has enabled our organization to reach new goals." She continues, "it also led to my fragrance debut, Facets, and to the creation and development of Piacere, what I consider my best collection yet; it allowed me to reconnect with the very reason why I am a designer. Everything about the collection speaks of pleasure from my traveling to Italy, creating exclusive fabrics and coming home to bring it to life, so that other women can take pleasure in wearing it."

Inspired by Italy, where Cheri Milaney travels several times throughout the year, to develop her clothing, jewellery, and, most recently, fragrance collections, and also by Italy's Latin origins of Horace's poem--Carpe Diem: Seize the Moment, Cheri's relentless drive and commitment to her label's constant evolution has prompted her not only to seize opportunities that lead to greater challenges, a higher confidence and empowerment, but also to make time for pleasure and savour life's blissful moments; and she is making that a reality.

Piacere, a Collection of Contrasts:

Piacere reveals the contrast in the concrete urban life and the soothing, gentle nuance of natural environment; it is expressed with the idea of a "garden in the city" where a woman finds moments to celebrate what's important in her daily life.

The structure of brocade, crisp shantung and cotton, plus innovative memory fabric is the foundation from which transparent chiffon and ultra-fine knits add softness and movement. Revealing the nature of each fabric by drape, ruching, gathers, seaming to be complimentary to the body and adding details such as beading on organza ribbon to the simplest fabrics add depth and character.

Key silhouettes encompass a gentle airiness throughout the collection: cinched waists and perfect lengths. Key pieces include memory brocade show-stopper jackets, kimono style blouses, laser-cut dresses, gathered bottom pants and skirts, softly tailored Italian knits featuring ruching details on the waist and necklines.

A palette of city neutrals, black and white, cream, mocha and taupe are invigorated with fresh lime and khaki greens, rich teal and pink-purples from plum to soft rose to fun-loving bubblegum.

The designer collection offers an array of affordable pieces to complement every woman's existing wardrobe, including skin-soft most comfortable knit tunics and cardigans, and sweater knits, all ranging between $125-$190.00; an assortment of light weight stretch pants and skirts in a variety of shapes to suit all women priced between $150-$200; show-stopper jackets and dresses in memory brocades that are a pleasure to wear priced between $295 and $455, to name just a few. Piacere will be available at better boutiques in Central and Western Canada in late February 2010.

More on Cheri Milaney's involvement at the FDCC Collections:

Working alongside a passionate team, the designer embraced a once-in-a-life opportunity last season. Pulling all the stops, she broke the ideal of beauty on the runway, for the first time ever, in the history of Fashion Weeks globally. In the days leading up to the show, the buzz amongst media and public grew in anticipation of what was to develop on the runway. The results brought Cheri more attention than what she had received during her entire first decade in business. But even though the designer and her courageous move was the talk of LG (Toronto) Fashion Week, in the tents, on key networks, blogs, websites, and she had graced the pages of major dailies in Canada and the USA, little was mentioned about the clothes. At the unveiling of Piacere, Cheri Milaney's focus will be on the clothes without losing sight of her real women audience.

To view the photos associated with this press release, please visit the following links: http://www.marketwire.com/library/20090930-CheriMilaney800.jpg

http://www.marketwire.com/library/20090930-GreenChiffon800.jpg

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