Mamma.com Inc.
NASDAQ : MAMA

Mamma.com Inc.

January 25, 2007 08:30 ET

Mamma.com Announces Partnership with Entrieva Inc.

Technology platform will optimize search advertising revenues

MONTREAL, QUEBEC--(CCNMatthews - Jan. 25, 2007) - Mamma.com Inc., (the "Company"), (NASDAQ:MAMA), the Mother of all Search Engines, announced a technology partnership with Entrieva Inc. to further optimize search advertising revenues on the Mamma.com website.

Entrieva's ClickSense™ contextual targeting solution will enable highly relevant search-based text ads to be served on web pages when users type commercially based queries. As the ad achieves a higher degree of contextual relevance, the ads become more valuable to the viewer and perform better for both publishers and advertisers.

"We're very impressed with this technology as it generates value on many levels," said Patrick Hopf, Executive Vice President of Business Development. "We anticipate that it will optimize our search advertising revenue, provide better relevancy for our users, and generate a better overall return for our advertisers and partners."

Thomas C. Lewis, President & CEO of Entrieva, said, "We are excited to be part of Mamma.com's future and pleased to add another satisfied customer to Entrieva's growing ClickSense customer base."

The technology will be implemented on the Mamma.com search engine and will also be integrated into the Copernic Desktop Search software.

About Mamma.com Inc.

Mamma Media Solutions™ is a leading provider of award winning search technology for both the Web and desktop space, delivered through its properties, www.mamma.com and www.copernic.com respectively. The Company is also a top provider of online marketing solutions to advertisers, providing keyword and graphic ad placement on its large publisher network.

Mamma.com The Mother of All Search Engines® (www.mamma.com) is one of the most popular metasearch engines on the Internet, as it makes it easier and faster for people to find information by gathering the most relevant results from the best search engines on the Internet.

Through its award winning Copernic Desktop Search product, Copernic Technologies develops cutting edge search solutions bringing the power of a sophisticated, yet easy-to-use search engine right to the user's PC. It allows for instant searching of files, emails, and email attachments stored anywhere on a PC hard drive. It's desktop search application won the CNET Editors' Choice Award as well as the PC World World Class award in 2005.

More information can be found at www.mammamediasolutions.com and www.copernic.com.

About Entrieva and ClickSense

Entrieva, Inc., founded in 1999, provides its innovative contextual advertising targeting software technology to some of the world's largest internet media companies as well as major ad networks. The Company is venture funded and based in Reston, Virginia.

Entrieva's ClickSenseTM is a hosted service for contextually targeting ads - text or banners - or dynamic content, from any text stream - search queries, web pages, RSS feeds, emails, etc.
Learn more at www.entrieva.com

Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties that can cause actual results to differ materially from estimated results. Such risks and uncertainties are detailed in the Company's filings with the United States Securities and Exchange Commission and the Ontario Securities Commission and include but are not limited to the extent to which the results of the SEC investigation or the purported securities class action lawsuits negatively impact the Company. The Company expressly disclaims any intent or obligation to update any description of the scope, focus or subject matter of the statements in this press release.

www.mammainc.com

Contact Information

  • Mamma.com Inc.
    Patrick Hopf
    Executive Vice President - Business Development
    Toll Free: 877-289-4682 #109
    Local: 514-908-4309
    patrick@mamma.com