MADD Canada

MADD Canada

December 18, 2007 12:45 ET

Manitoba's New Roadside Memorial Program Unveiled Today

MADD Canada praises Government Ministers for their support of victims of impaired driving

Attention: News Editor, Government/Political Affairs Editor WINNIPEG, MANITOBA--(Marketwire - Dec. 18, 2007) - Family and friends of impaired driving victims on Manitoba's provincial highways will now have the opportunity to erect a roadside memorial sign as a tribute to their loved one.

Margaret Miller, MADD Canada's National President was on hand in Winnipeg, along with Infrastructure and Transportation Minister Ron Lemieux and Attorney General Dave Chomiak, to take part in the official announcement of Manitoba's new Roadside Memorial Program for impaired driving victims.

"The memorial roadside signs will serve as a symbol of remembrance and respect for those who have been innocently killed because of alcohol impairment on Manitoba's highways," says Mrs. Miller. "For the families and friends who have suffered a tragic loss in an impaired driving crash, this is a meaningful way to honour their loved ones. The memorials will also serve the public as a sobering reminder, a strong message about the consequences of impaired driving."

"We want to raise the public's awareness to the crime and to the sorrow felt by many, many people in the aftermath of a tragic impaired driving crash," and Mrs. Miller adds, "There is no reason why innocent Canadians must continue to die as a result of someone drinking or taking drugs and driving."

Mrs. Miller explains impaired driving remains Canada's number one criminal cause of death. On average, each and every day, 4 Canadians are killed and another 187 are seriously injured as a result of impaired driving.

MADD Canada had high praise for the Government. In her remarks at the announcement, Mrs. Miller said, "Our organization has had a very progressive working relationship with the Manitoba Government. And, as today's announcement demonstrates, we continue to work together on behalf of victims of impaired driving and all motorists to make our roads safer. We continue to work to stop the needless toll of death and human carnage due to impaired driving."

MADD Canada has worked with the provinces of Prince Edward Island, Nova Scotia and Ontario to establish similar programs. The first memorial in P.E.I. was placed in Caledonia in May 2006 to honour the memory of Constable Bruce Miller, son of Mrs. Miller.

The National President expressed the hope that roadside memorial programs will be established in every jurisdiction within the next few years. Mrs. Miller says, "MADD Canada would like to work with other provincial and territorial governments to see this program implemented across the country. We are encouraged for the interest in this program is growing and we hope our negotiations with other provincial governments will soon result in new roadside memorial announcements."
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Contact Information

  • Margaret Miller, National President
    Primary Phone: 902-758-5328