SOURCE: RPR Public Relations, Inc.

November 07, 2007 12:51 ET

Many Canadian Companies Taking Advantage of Obtaining PR and Marketing in America on the Cheap as Canadian Dollar Soars Sky-High

BOCA RATON, FL--(Marketwire - November 7, 2007) - As the Canadian dollar soared into ground-breaking new territory against the U.S. dollar for the first time in history this week, many Canadian companies are ramping up the trend of outsourcing their public relations and marketing needs to U.S. public relations agencies and marketing firms. Boutique American-based PR agencies specializing in handling Canadian product launches are reaping the rewards of a weak U.S. dollar as they are flooded with new business inquiries from Canadian companies.

"I've never seen anything like this in the past two decades," states Ria Romano, Partner with Boca Raton, Florida-based RPR Public Relations, Inc. "Although our agency specializes in high tech and consumer product launches for international companies looking to move into America -- we always had to stand in line with the larger agencies to pitch a new Canadian client. Now we literally have potential international clients calling the office daily -- our Canadian new business inquiries from areas such as Vancouver, Toronto, Montreal, Halifax, Ottawa, St. John's and Calgary are up 50% in the past 30 days alone," concludes Romano.

Many Canadian companies recognize that the financial markets have a way of self-correcting -- and they are entering the U.S. market despite the presently weak U.S. dollar in anticipation of a potential self-correction down the road.

"As many of the top Canadian executives we speak to on a daily basis at both large and small companies know -- it's about positioning at this point," continues Romano. "The weak U.S. dollar gives them the opportunity to initiate public relations campaigns in the U.S. for their Canadian product or service quite inexpensively. Boutique agencies, such as RPR Public Relations, Inc., benefit because we are on average 60% less than our big PR agency counterparts in New York, Miami, Chicago and Los Angeles -- with better results. In addition, many U.S. end-user targets for these companies will buy out of need regardless of the strength of the dollar -- especially in the business-to-business arena. However, once self-correction takes place -- forward-thinking Canadian executives know -- they'll be extremely well positioned to seize substantial market share."

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