SOURCE: Mark Logic Corporation

January 16, 2008 08:00 ET

Mark Logic to Host B2B Publishing Webinar on Maximizing Content

SAN CARLOS, CA--(Marketwire - January 16, 2008) -

What:  Mark Logic® Corporation, provider of the industry's leading XML
       content server, will hold a webinar on January 22, 2008, dedicated
       to helping publishers maximize the value of online content.  This
       webinar, titled "Online Content: Three Strategies to Keep
       Advertisers and Readers Hooked in 2008," will feature insight and
       best practices from leading market watchers and publishers.

       As advertisers increasingly shift their valuable dollars from print
       to the Web, publishers must be prepared to deliver the online
       products and services advertisers want. At the same time, Web users
       are becoming more reliant upon blogs, social networks, and RSS feeds
       to supplement or replace traditional media. This webinar will
       examine emerging strategies to help you create content that is
       relevant, valuable and available where your readers already are and
       where your advertisers want to be.

Who:   Silvio Galea is development manager at Harvard Business School
       Publishing (HBSP) where he is responsible for driving the
       development of HBSP's next-generation, content-driven applications.
       Prior to HBSP, Silvio was an independent consultant working on a
       digital publishing startup and helping organizations make the
       transition to a Web 2.0 presence.

       Paul Gillen is a writer and content marketing consultant
       specializing in technology and new media. He advises business-to-
       business marketers on strategies to optimize their use of online
       channels to reach buyers cost-effectively at different stages of the
       buying cycle. Paul is a veteran technology journalist with more than
       23 years of editorial leadership experience. He was founding
       editor-in-chief of TechTarget and was editor-in-chief and executive
       editor of Computerworld.

       John Siefert is vice president and publisher of

       The event will be moderated by Matthew Schwartz, reporter with BtoB
       media Business, and hosted by Mark Logic Corporation.  Mark Logic is
       uniquely positioned to help publishers unlock the value of their
       content to drive agile publishing business models that speed the
       delivery of new information products.

When:  "Online Content: Three Strategies to Keep Advertisers and Readers
       Hooked in 2008," will be held on Tuesday, January 22 at 2:00PM
       Eastern/11:00AM Pacific.

       For more information and to register, visit

About Mark Logic Corporation

Mark Logic Corporation is the provider of the industry's leading XML content server. Mark Logic works with providers of information products to accelerate new product creation, deliver products through multiple channels, integrate content from different sources, repurpose content into multiple products, build custom publishing systems, and mine content to find previously undiscovered information. The company holds two patents on the innovative technology in MarkLogic Server which enables companies to load, query, manipulate, and render XML content using the W3C standard XQuery language. Designed for high performance and scalability, MarkLogic Server can deliver millisecond response times against multi-terabyte contentbases. Mark Logic is privately held and backed by Sequoia Capital and Lehman Brothers. For more information, or to download a free trial copy of MarkLogic Server, go to or visit the Mark Logic CEO blog.

© 2008 Mark Logic Corporation. Mark Logic is a registered trademark and MarkLogic Server is a trademark of Mark Logic Corporation. All rights reserved. All other trademarks mentioned herein are the property of their respective owners.

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