SOURCE: Mark Logic Corporation
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January 16, 2008 08:00 ET
Mark Logic to Host B2B Publishing Webinar on Maximizing Content
SAN CARLOS, CA--(Marketwire - January 16, 2008) -
What: Mark Logic® Corporation, provider of the industry's leading XML
content server, will hold a webinar on January 22, 2008, dedicated
to helping publishers maximize the value of online content. This
webinar, titled "Online Content: Three Strategies to Keep
Advertisers and Readers Hooked in 2008," will feature insight and
best practices from leading market watchers and publishers.
As advertisers increasingly shift their valuable dollars from print
to the Web, publishers must be prepared to deliver the online
products and services advertisers want. At the same time, Web users
are becoming more reliant upon blogs, social networks, and RSS feeds
to supplement or replace traditional media. This webinar will
examine emerging strategies to help you create content that is
relevant, valuable and available where your readers already are and
where your advertisers want to be.
Who: Silvio Galea is development manager at Harvard Business School
Publishing (HBSP) where he is responsible for driving the
development of HBSP's next-generation, content-driven applications.
Prior to HBSP, Silvio was an independent consultant working on a
digital publishing startup and helping organizations make the
transition to a Web 2.0 presence.
Paul Gillen is a writer and content marketing consultant
specializing in technology and new media. He advises business-to-
business marketers on strategies to optimize their use of online
channels to reach buyers cost-effectively at different stages of the
buying cycle. Paul is a veteran technology journalist with more than
23 years of editorial leadership experience. He was founding
editor-in-chief of TechTarget and was editor-in-chief and executive
editor of Computerworld.
John Siefert is vice president and publisher of
InformationWeek/TechWeb.
The event will be moderated by Matthew Schwartz, reporter with BtoB
media Business, and hosted by Mark Logic Corporation. Mark Logic is
uniquely positioned to help publishers unlock the value of their
content to drive agile publishing business models that speed the
delivery of new information products.
When: "Online Content: Three Strategies to Keep Advertisers and Readers
Hooked in 2008," will be held on Tuesday, January 22 at 2:00PM
Eastern/11:00AM Pacific.
For more information and to register, visit
http://www.bulldogsolutions.net/MarkLogic/MLG01222008/
frmRegistration.aspx?bdls=13436
About Mark Logic Corporation
Mark Logic Corporation is the
provider of the industry's leading XML content server. Mark Logic works
with providers of information products to accelerate new product creation,
deliver products through multiple channels, integrate content from
different sources, repurpose content into multiple products, build custom
publishing systems, and mine content to find previously undiscovered
information. The company holds two patents on the innovative technology in
MarkLogic
Server which enables companies to load, query, manipulate, and render
XML content using the W3C standard XQuery language. Designed for high
performance and scalability, MarkLogic Server can deliver millisecond
response times against multi-terabyte contentbases. Mark Logic is privately
held and backed by Sequoia Capital and Lehman Brothers. For more
information, or to download a free trial copy of MarkLogic Server, go to
www.marklogic.com or visit the Mark Logic CEO blog.
© 2008 Mark Logic Corporation. Mark Logic is a registered trademark and
MarkLogic Server is a trademark of Mark Logic Corporation. All rights
reserved. All other trademarks mentioned herein are the property of their
respective owners.