SOURCE: Market Leader, Inc.

Market Leader, Inc.

November 10, 2009 11:01 ET

Market Leader Launches JustListed Alliance to Provide Select Real Estate Agents With a Competitive Edge for the 2010 Home Buying Season

Multi-Million Dollar Television and Internet Advertising Campaign Starts in January to Generate Active Home Buyer Prospects for Alliance Members

KIRKLAND, WA--(Marketwire - November 10, 2009) - Market Leader (NASDAQ: LEDR) (, an innovator in online marketing and technology solutions for real estate professionals, announced today a new nationwide alliance designed specifically for top real estate agents focused on growing their business during the important 2010 home buying season.

The new product, JustListed Alliance (, will allow a select group of knowledgeable and experienced agents to establish themselves as the authority on home buying in their neighborhood.

"A combination of affordable housing, low mortgage rates, and a new round of home buyer tax credits will create great opportunities for both opportunistic home buyers and savvy real estate agents," Market Leader CEO Ian Morris said. "We have created the JustListed Alliance to help experienced, growth-oriented real estate agents prosper during the 2010 home buying season."

With the JustListed Alliance, Market Leader is providing a limited number of agents an opportunity to generate a guaranteed number of new home buyer prospects in the area in which they work as well as the tools they need to convert those prospects into new clients. Additionally, members of the Alliance will receive their own exclusive JustListed Web site and locally branded domain that helps secure their position as the home buying authority in their neighborhood.

Market Leader also announced that it will support this product launch with a multi-million dollar television and Internet advertising campaign to attract home buyers across North America to the company's Web site, and in turn, its real estate agent customers. Consumers visiting will be directed to their local JustListed affiliate to see all homes for sale in that area, be alerted when new homes hit the market, and engage with their local real estate expert when they want more information.

Underscoring its confidence in and its new advertising campaign, Market Leader is guaranteeing that every member of the JustListed Alliance will receive a minimum 15 new buyer prospects each month. Equally important, every participating agent will receive proven follow-up tools to convert these prospects into new clients. Additionally, JustListed Alliance members will benefit from being positioned as the local expert on home buying in their neighborhood.

JustListed Alliance is the latest offering from Market Leader, a company with a 10-year history of successfully delivering products to help real estate professionals grow their businesses.

Market Leader is currently taking advance reservations for this limited offering and experienced agents interested in learning more about the JustListed Alliance should call 1-888-810-7080.

For more information on the JustListed Alliance, please visit

About Market Leader

Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Founded in 1999, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the industry. The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process through its national consumer real estate sites. These Web sites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.

For more information, visit


Contact Information

  • Press Contact:
    Hugh Siler
    Siler & Company for Market Leader, Inc.
    Email Contact

    Investor Contact:
    Mark Lamb
    Director of Investor Relations
    Market Leader, Inc.
    Email Contact