SOURCE: Market Metrix

Market Metrix

February 02, 2010 13:47 ET

Market Metrix Partners With TripAdvisor to Launch ReviewMetrix Enterprise for Multi-Property Hotel Companies

First Customer Satisfaction Dashboard That Allows Hotel Companies to Manage Online Reviews for All Their Properties in One Place

SAN RAFAEL, CA--(Marketwire - February 2, 2010) - Market Metrix, the leader in feedback solutions for the hospitality industry, today announced the addition of ReviewMetrix Enterprise, the first customer satisfaction dashboard that allows hotel companies to centrally monitor, manage and analyze TripAdvisor reviews for all of their properties and to compare themselves with the competition. Enterprise is an upgrade to ReviewMetrix that was launched in September.

Complimentary webinars will be held to demonstrate ReviewMetrix Enterprise:

February 9th at 10:00 am PST, 6:00 pm GMT. Click here to register:

February 11th at 7:00 am PST, 3:00 pm GMT. Click here to register:

Hotel companies can now benchmark their online reviews against competitors, enforce corporate policies on responding to feedback, filter data to isolate recurring issues, as well as:

-- Compare their brand to competitive brands and hotel groups
-- Create unlimited custom groupings of properties
-- Identify performance gaps by property, region and brand
-- Analyze and compare trends
-- Set goals and monitor progress

"ReviewMetrix has made it much easier for single hotel properties to improve their online reputations by effectively managing their online reviews. But Market Metrix wanted to make it easier for hotel companies to manage multiple properties in one place," said Robert Honeycutt, CEO, Market Metrix. "Over 85% of hotel companies do not have a central policy for managing online reviews. This is a mistake. Enterprise was developed to give hotel companies the ability to set goals, monitor brand-wide compliance with policies and compare results across all their properties."

Because ReviewMetrix Enterprise is based on licensed TripAdvisor content, the data is 100% complete and up-to-date.

According to Robert Honeycutt, "This partnership will give hotel companies key insights into how their brands and hotels are doing with respect to each other and key competitors. It's critical for hotel companies to embrace this new form of customer feedback and use our tools as a way to improve and grow."

For more information:

About Market Metrix

Market Metrix ( has been helping hospitality companies turn feedback into performance since 1996. We combine award-winning research and powerful technology to help clients make the right business decisions. Our Software-as-a-Service (SaaS) products help clients improve guest and employee loyalty and gain control over the social media wave.

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