SOURCE: MarketLive

November 15, 2006 08:00 ET

MarketLive Announces Integration With Google Checkout

MarketLive Adding Innovative Checkout Option for Retailers

PETALUMA, CA -- (MARKET WIRE) -- November 15, 2006 -- MarketLive, Inc., the market leader of e-commerce retail technology and services for Intelligent Selling® on the Web, today announced that the MarketLive platform will deliver full integration with the recently announced Google Checkout ( This will enable MarketLive customers to quickly and easily take advantage of the new checkout option without any additional programming effort. For its part, Google designed this new capability to make online shopping faster and more convenient for its users.

This announcement illustrates MarketLive's on-going commitment to delivering the most advanced and innovative e-commerce solutions to online merchants. Google Checkout allows merchants to rapidly attract users to their site, while at the same time, leverage the merchant payment fee reduction being offered by Google. Additionally, merchants adopting the new Google Checkout have opportunities to participate in high-profile promotions with Google, on Google properties including the Google Homepage.

"Innovation is happening so rapidly in the e-commerce sector, and Google Checkout is another fantastic option for merchants and online shoppers alike to benefit from these advances," said Ken Burke, CEO, MarketLive, Inc. "By partnering with Google, MarketLive is enabling our clients to quickly support this great new checkout option, but without the intense hours of custom integration. Generating more than $2.5 billion in e-commerce sales annually, MarketLive merchants now can offer its customers the convenience of a checkout process designed to make online shopping quicker and more secure."

About the MarketLive Platform and Google Checkout

Google Checkout offers an easy and trusted checkout option letting shoppers purchase and track shopping activities from participating online stores with a single Google login. Shoppers create a Google Checkout profile once consisting of contact information, credit card data and shipping details. When shopping on sites offering Google Checkout, the transaction can be completed using only a single username and password. Additionally, Google Checkout provides a means to track all purchases from all Google Checkout-compatible merchants in one spot.

MarketLive's merchant customers will be able to attract more shoppers by taking advantage of Google Checkout's integration with AdWords. The Checkout icon on AdWords advertisements will help shoppers find more stores that support Google Checkout. Additionally, for every $1 merchants spend on AdWords, merchants can process $10 in sales through Google Checkout at no charge.

MarketLive is using Google's XML connectors to link information managed in its e-commerce platform -- such as checkout, order status, and shipping information -- to Google Checkout, saving its merchant customers the time, effort, and expense of handling the integration themselves. The integration of the MarketLive platform with Google Checkout makes it fast and effortless for merchants to add this technology to their sites in a snap. The connector between MarketLive and Google Checkout is expected to be released this week.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit

About MarketLive

Since 1995, MarketLive, Inc. ( has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the MarketLive® platform leverages the advanced business intelligence online merchants need to enhance their customer's experience and increase online sales. With this expertise, the MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite, and Trek.

Contact Information

  • For Further Information Contact:

    Jill Hara
    Kickstart for MarketLive, Inc.
    Email Contact