SOURCE: MarketLive

October 03, 2005 12:56 ET

MarketLive Launches Three New Web Sites for Norm Thompson

E-Commerce Platform Promotes Better Online Customer Experiences

PETALUMA, CA -- (MARKET WIRE) -- October 3, 2005 -- MarketLive®, Inc. (, the leading developer of e-commerce retail technology and services for Intelligent Selling® on the Web, today announced the launch of three new Web sites for Norm Thompson Outfitters. The Web sites include Norm Thompson (, Sahalie ( and Solutions Catalog ( The new Web sites represent a major evolution in Norm Thompson's online merchandising strategy, as well as the deeper integration of their online channel into their catalog business.

Recognizing the long-term importance of an optimal Internet Infrastructure, Norm Thompson selected the MarketLive platform as it has enabled the continued growth of their online channel, and capitalized on the latest advances in online selling best practices. In creating the Web sites, it was imperative that all three sites have some of the same core functionality (check out, and business logic), but at the same time has their own brand uniqueness to create a highly rewarding customer experience.

"The sites represent an investment in an Internet infrastructure that our brands can grow into," said John Emrick, president and CEO of Norm Thompson. "Re-launching these sites on the new MarketLive platform was strategically planned to support our brands and Internet channel initiatives over the long term."

This increased focus on the Internet also made it important that Norm Thompson's marketing and merchandising personnel have more control than ever over online selling. With the MarketLive page templating system, it enabled the creation of a comprehensive set of flexible customized page templates. Norm Thompson's producers have been trained to create and modify templates, and to generate all the visual and written content. Page design and content development have become part of Norm Thompson's online business process, enabling the company to customize its Web sites at any time, independently of MarketLive.

Each product page includes product details, customer reviews and other product information as it pertains to the individual Web site. Rich media and zoom tools reveal each product's details and features, as well as a robust search and selection finders, which help customers find what they want more quickly and give personalized suggestions. Vibrant visual merchandising, revised navigation, and an intensely branded graphical look and feel contribute to this superior online shopping experience.

The sites incorporate MarketLive's Intelligent Searching™ and Intelligent Imaging™ products to make finding and selecting products more intuitive and rewarding. An exhaustive competitive analysis ensured that the sites stood out among the competition, by incorporating the features and characteristics today's shoppers want, and to secure ample opportunity for future expansion.

"These Web sites represent today's leading e-commerce best practices, which enable marketers to manage their entire presence themselves to support their brand and the evolving needs of their customers," said Ken Burke, MarketLive CEO. "The development of the all-important customer relationship is emphasized throughout these Web sites and was the driving force behind the personalization and merchandising strategies."

About MarketLive:

Since 1995, MarketLive, Inc. ( has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers and manufacturers, the MarketLive® platform leverages the advanced business intelligence online merchants need to enhance their customer's experience and increase online sales. With this expertise, the MarketLive® platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite and Trek.

Contact Information

  • For Further Information Contact:

    Kim Rose (for MarketLive)
    Email Contact