SOURCE: MarketLive

MarketLive

February 10, 2010 14:50 ET

MarketLive Performance Index™ v10 Expands Retailers' Horizons in 2010 by Highlighting Top Seven Trends for eCommerce Growth Based on Very Encouraging Findings

Retailers Explore New Ways to Engage Customers, Win Trust, Grow Sales, and Earn Loyalty in Free Webinar on Thursday, February 11

PETALUMA, CA--(Marketwire - February 10, 2010) - MarketLive, Inc., a leading eCommerce software and service provider for midsized specialty retailers, today released the MarketLive Performance Index™ Volume 10, Expanding Horizons in 2010: Top 7 Trends for eCommerce Growth. The report is the company's quarterly analysis of aggregate performance data from almost 100 online retailers using the MarketLive® Intelligent Commerce Platform™ and actionable tactics and insights for retail success. MarketLive will detail findings from the current report in a free webinar hosted by Internet strategist Ken Burke on Thursday, February 11, 2010 at 10:00 a.m. Pacific Time. Interested retailers can register for the webinar and to receive a copy of the report: http://www.marketlive.com/index10.

"There is very good reason to be encouraged as we enter the new decade," said Mark Pierce, CEO of MarketLive. "All evidence points to a year where merchants can once again focus on growth and expansion. For retailers to capitalize on this opportunity, however, they must adopt the right strategies. This version of the Performance Index shows how retailers can refocus their efforts in the right areas after a difficult two years of retrenching to retain customers and create sales through deep discounts."

Seven Important Trends for eCommerce Growth

Some of the largest brands on the web are pushing the boundaries and finding new ways to engage customers, win trust and sales, and earn loyalty in 2010. Their strategies focus on breadth, blurring the lines between shopping, content, and social media, and meaningful customer interaction. By studying what works for these trendsetters, eCommerce merchants can adapt the right strategies for their audiences and markets, and begin to build a blueprint for a year of broad horizons and sales growth. The MarketLive Performance Index report and webinar will detail these strategies, which include:

--  "Squinch" merchandising -- Learn how to "squinch" or maximize every
    pixel of valuable screen real estate.
--  Integrated content -- Engage and draw shoppers deeper into your site
    by mining the right content.
--  eCommerce site portals -- Turn your site into a content portal to
    engage shoppers longer.
--  Distributed stores -- Bring eCommerce to shoppers to complete purchases
    where ever they are on the web.
--  Get real about mCommerce -- Understand your audience and types of
    mobile content to best serve your customers.
--  Pervasive customer service -- Use new customer service tools to put
    pervasive information and interactive resources at shoppers'
    fingertips.
--  Less conversation, more action -- Let customers drive everything from
    marketing programs to product development.

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, NeoStrata, and Party City and many others.

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