SOURCE: MarketLive

November 07, 2007 15:05 ET

MarketLive Q4 2007 Performance Index Indicates Strong Online Retail Growth; Details Search Engine Marketing Techniques

Performance Index Provides Industry's Most Timely and Actionable Information Affecting Online Retail Success

SAN MATEO, CA--(Marketwire - November 7, 2007) - MarketLive® Inc.,, the leading global e-commerce solution for retailers, today released the Q4 2007 Performance Index™ for online retailers. The Index showcases current online retailing trends, indicates growth across the sector, and provides retailers with 13 practical and executable tactics to make a positive impact in the last few weeks of 2007 sales. Finally, the report provides actionable information regarding Search Engine Marketing (SEM) techniques that maximize performance.

"This second edition of the MarketLive Performance Index offers useful information about Search Engine Marketing techniques that work," said Ken Burke, MarketLive founder and author of the Performance Index. "SEM strategies are effectively driving traffic and increasing revenue across a broad variety of merchants. We are pleased to share this timely information with online retailers to help them achieve optimal results."

The Index details dramatically improved online retail performance from the first to second quarters of 2007. These statistics indicate effective online retailing strategies are being employed to improve revenues and customer satisfaction across the industry. Top-line metrics include:

--  Conversion rates increased by 12 percent
--  Engagement Ratio (visit-to-cart ratio) improved to 11.29 percent
--  Cart Abandonment rates dropped to under 54 percent

The Q4 2007 Index features best SEM techniques across natural and paid search. As a holistic view of consumer behavior, the report consists of data from approximately 150 MarketLive retailers earning $2 million to $200 million in annual online sales. It is based on data gathered during Q2 of this year and covers a variety of industry segments from cataloguers to brand manufacturers and brick-and-mortar retailers.

Online merchants leverage SEM to increase traffic and grow sales. The Q4 Performance Index shows that SEM has become a powerful component of both online selling and marketing strategies and is used by a majority of online retailers. The Index provides a breakdown of the top three search engines and their effectiveness in driving qualified and consistent traffic to merchant sites. Sample findings contained in the Index include:

--  Google delivers over 23 percent of overall traffic to e-commerce sites
    -- the highest among the top three search providers
--  Google generates approximately 14 percent of overall revenue for e-
    commerce sites -- highest among the top three search providers
--  MSN achieves the highest conversion rate, 4.61 percent

Additionally, the Index compares paid and natural search techniques -- finding that Natural Search drives a higher percentage of traffic than Paid Search.

The MarketLive Performance Index comprises aggregate data from its broad base of online merchants, which is then analyzed to identify current trends and best practices. It represents the most complete and objective data regarding performance of online retailing. MarketLive will host a web seminar about Q4 Performance Index findings on November 15, 2007 at 10:00 A.M. Pacific. Both the web seminar and the Q4 2007 Performance Index are available for free by registering on the MarketLive website at

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class e-commerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® platform and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite, and Trek.

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