SOURCE: MarketLive

October 22, 2007 08:30 ET

MarketLive and Sapient Launch The Bon-Ton Stores Online Storefront

MarketLive® E-Commerce Platform and Sapient Interactive Services Expand The Bon-Ton Stores' Reach and Profit With New Online Channel

PETALUMA, CA and CAMBRIDGE, MA--(Marketwire - October 22, 2007) - MarketLive, Inc., the leading global e-commerce application platform for retailers, and Sapient (NASDAQ: SAPE), a global services firm, today announced the launch of The Bon-Ton Stores, Inc. new online retail store. Sapient designed and built the new site on the MarketLive® E-Commerce Platform, which will simplify implementation and management of broad-scale online marketing and merchandising for this large regional department store chain.

"We recognize the importance of our online channel and we wanted to do it right," said Bud Bergren, president and CEO of The Bon-Ton Stores, Inc. "Our selection of MarketLive and Sapient was a deliberate strategic move, with MarketLive to provide the technological foundation and Sapient to help us with implementation, design, and the development of our own set of best practices for marketing and merchandising. The result is a site that expands our reach outside the geographical boundaries of our stores and still delivers the Bon-Ton experience our customers have come to expect. Our online storefront is a critical part of our corporate growth strategy and we're thrilled to see it launched so successfully."

The Bon-Ton Stores needed a state-of-the-art online retail presence that would serve an increasingly complex multi-channel sales environment, as well as the flexibility to optimize marketing and merchandising tactics. Bon-Ton selected the MarketLive Platform for its ability to handle these complexities while being able to scale for future growth. With the new site, the Bon-Ton merchandising team can now leverage easy-to-administer marketing and merchandising tools to highlight and display products in ways that complement the in-store experience and drive revenue.

As Bon-Ton's consulting services and marketing partner, Sapient provided industry best practices, extensive Web design services and multi-channel strategy. Through this combined expertise, Bon-Ton's online shoppers are treated to a customer-friendly shopping experience with new, easy-to-use navigation. Key elements include drop-down menus on the home page that get the customer to the product quickly, along with enhanced functionality and graphics. The site also employs online selling techniques that drive shoppers to complete the transaction and retain them as loyal customers.

"We are pleased to provide the technology and online selling acumen to a retail icon like The Bon-Ton Stores," said Terry Austin, CEO of MarketLive, Inc. "The partnership between Sapient, MarketLive and the Bon-Ton e-commerce team has produced an industry-leading site to support the company's online initiatives to enhance the customers' shopping experience and enable ongoing growth."

"Sapient has over a decade of experience delivering large, scalable e-commerce platforms for multi-million dollar companies that want to increase revenues and customer loyalty," said Brad Simms, director, Sapient. "We are excited to partner with MarketLive to help The Bon-Ton Stores increase its profit potential by tapping into a new customer base beyond its retail stores."

About MarketLive, Inc.

Since 1995, MarketLive, Inc. ( has provided enterprise-class e-commerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® platform and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite, and Trek.

About Sapient

Sapient, a global services firm, operates two groups -- Sapient Interactive and Sapient Consulting -- that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient's passion for client success -- evidenced by its ability to foster collaboration, drive innovation and solve challenging problems -- is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company's unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit

Contact Information

  • Contacts:

    Erin Lumley
    Allison & Partners
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    Gail Scibelli
    Sapient Public Relations
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