November 16, 2009 08:08 ET Announces Distribution of PubTrack™ Consumer Research

NEW YORK, NY--(Marketwire - November 16, 2009) - As the leading distributor of market intelligence, is pleased to announce a business partnership with Bowker's PubTrack™ Consumer, which allows for the marketing and distribution of PubTrack's proprietary market analyses through the website.

The new relationship offers business professionals throughout the world easy access to complete product descriptions and tables of contents from research publications authored by PubTrack Consumer. At the same time, visitors to the website have the ability to purchase the material directly through's secure server.

"Our ability to join hands with exceptional research publishers such as PubTrack Consumer allows us to not only broaden the scope of research available in the book consumer market, it also allows business professionals throughout the world easier access to reports of great value that they may have previously been unaware of," notes Kelly M. Carlson, Vice President, Global Operations at

PubTrack Consumer, a service of Bowker, is the publishing industry's premier resource for understanding consumer book buying behavior. The research includes detailed analysis of who is buying books, what and where they buy, and what motivates them to make their purchases.

"Teaming up with is an exceptional opportunity for us to extend the distribution of our research products and services to new customers," according to Kelly Gallagher, Vice President of Publisher Services for New Providence, N.J.-based Bowker. "We believe that the increased exposure our products will receive through's web traffic and sales force will have a positive impact on our business as our reports make it into the hands of a wider global audience."

For further information about PubTrack Consumer reports, visit

About is the leading provider of global market intelligence products and services. With over 250,000 research reports from more than 650 top consulting and advisory firms, offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. For more information, call Gregg Kellett at 240-747-3008 or visit

About Bowker

Bowker is the world's leading source for bibliographic information. The Company provides search and discovery platforms, business intelligence, promotional and transactional services to the publishing value chain. For more company details, please visit

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