SOURCE: MarketTools

November 05, 2007 08:30 ET

MarketTools Sponsors AMA Webcast: "Marketing Innovators - True Stories From the Front Lines"

SAN FRANCISCO, CA--(Marketwire - November 5, 2007) -


WHAT: What steps can marketers take to evoke a real marketing breakthrough? Join Russ Rubin and Bob Bruce of MarketTools, along with Barbara Hagen of Best Buy and Barry Curewitz of Whole-Brain Brand Expansion for a roundtable discussion on what companies can do to fuel innovation. Attendees will get inspired by:

--  Hearing success stories and examples of innovation in action
--  Discovering what marketers need to do to have innovation imbedded in
    their company's DNA
--  Understanding how companies are using new ways to gather consumer
    insight to fuel their innovation process
    

WHEN: Thursday, November 8, 2007 10:00 AM PST/ 12:00 PM CST/ 1:00 EST

WHERE: To register for this webcast: http://www.marketingpower.com/content22726.php

WHY: According to a recent industry article in Advertising Age, marketers are being challenged now more than ever to come up with truly innovative new products. Yet, a survey showed only 12 percent of marketers consider recently launched products as being differentiated. Authentic insights are in high demand, and there is a compelling need for new approaches.

About MarketTools and Zoomerang

MarketTools, Inc. is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. Through Zoomerang, the pioneer in online surveys, MarketTools also provides the leading self-service platform and services for fast feedback. MarketTools' full-range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. Learn more at www.zoomerang.com and www.markettools.com.

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