SOURCE: MarketTools

October 03, 2007 08:30 ET

MarketTools Sponsors AMA Webcast: "Reaching the Connected Consumer"

SAN FRANCISCO, CA--(Marketwire - October 3, 2007) -

WHAT:   The relationship between marketers and the consumers they are
        trying to reach has changed dramatically. Join Mike Waite and Jeff
        Tidwell of MarketTools (, along with Howard
        Kaushansky of Umbria and Jen Wu of M:Metrics, for a roundtable
        discussion on insights and experiences on how they are using novel
        approaches to reach connected consumers. In this webcast moderated
        by Marla Chupack from the American Marketing Association,
        marketers will learn how they can work with consumers to identify
        new opportunities, uncover potential challenges and collaborate on
        the development of new products.

WHEN:   Tuesday, October 9, 2007 10:00 AM PDT/ 12:00 PM CDT/ 1:00 EDT

WHERE:  To register for this webcast:

WHY:    The collision of computing and communications has created a new
        breed of consumers, leaving traditional marketing techniques
        outdated. Many companies and brands are not yet participating in
        this new era because they do not fully understand the nature of
        these "connected consumers," the new ways they are interacting
        through social networking sites, such as MySpace and Yelp,
        mobile technology, blogs, and the scope of the opportunities for
        creative marketing that are now emerging. MarketTools' innovations
        in on-demand market research directly address core business
        challenges, giving research a more direct and vital connection to
        corporate strategy.

About MarketTools

MarketTools is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. MarketTools' full range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. Further information:

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